Privacy | Maren Jewellery

Privacy policy

This is the privacy policy of Maren Jewellery, available at https://marenjewellery.com, (hereinafter "Website"). Maren Jewellery takes the protection of your privacy and your persone-related Data is taken very seriously. Accordingly, Maren Jewellery complies with all relevant data protection regulations and is constantly working to optimize data protection.

In this privacy policy, you will be informed about the purposes and legal basis on which Maren Jewellery processes your personal data and how long Maren Jewellery stores this data. We will also explain how the protection of your personal data is ensured.

Verantwortlicher
Personal data
Operation of the website
Processed Data

Automatically collected data
Kundenkonto
Orders in the online store
Transfer of data
E-Mail-Newsletter
Contact via contact form and/or email

Use of Cookies

General – What are cookies?
Withdrawal of consent to the use of cookies
Deletion of all cookies
Types of cookies in detail

Third Party Content
Use of external service providers
Speicherdauer
Widerspruch
Your Rights
Fragen

1. Responsible

The responsible party for the processing of your personal data is:

Maren Jewellery
Owner: Helge Hauptmann
Söflinger Str. 250
89077 Ulm.

You can find more information in the Imprint.

2. Personal Data

Personal data is information that relates to an identified or identifiable natural person, such as your name, your email address, your phone number, your postal address, or the IP address of your computer (hereinafter referred to as "data" or "personal data").

3. Operation of the website

Maren Jewellery processes personal data from you in order to provide you with the information available on this website. As far as you use services offered on the website (e.g. contacting us to request information via email), Maren Jewellery processes the data entered only to provide the requested service.

Unless otherwise specified in the following regulations, the legal basis for the associated data processing is Article 6 (1) f) of the General Data Protection Regulation (GDPR), i.e., a balancing of interests based on the legitimate and overriding interest of Maren Jewellery in providing you with this website and the products and services offered on it, while Maren Jewellery always ensures that the processing of your data is limited to the necessary extent.

4. Processed Data

4.1 Automatically collected data

When you access this website, information is automatically sent to the server of this website by the browser used on your device. This information is temporarily stored in a so-called logfile. The following information is collected without your intervention and stored until automatic deletion:

the address of the page you accessed on this website,
the address of the website you just visited (the so-called "referrer"),
IP address of your device,
Date and time of your call,
Transfer status (file transferred, file not found, etc.),
Your device's characteristics, especially the operating system, the browser used, and the size of your browser window;

The mentioned data is processed by Maren Jewellery for the following purposes:

Ensuring a smooth connection establishment of the website,
Ensuring a comfortable use of this website,
Evaluation of system security and stability as well
for further administrative purposes.

The data stored in the log files will be deleted or anonymized no later than 7 days. The legal basis for this is Art. 6 para. 1 f) GDPR (balancing of interests, based on the legitimate interest of Maren Jewellery to ensure the technical functionality of this website).

In no case does Maren Jewellery use the collected data to draw conclusions about your person.

4.2 Customer Account

Maren Jewellery offers you the option to set up a personal customer account (hereinafter referred to as "customer account"). In the customer account, you can store your personal information. The customer account facilitates a convenient shopping experience in the online store and its processing by eliminating the need to provide your personal data again with each purchase.

The content of the agreement regarding the provision of the customer account also states that you will receive a maximum of two emails per year, each with an invitation to submit a product review and an invitation to submit a service review.

To set up the personal customer account, Maren Jewellery requires your first and last name. In addition, customers must provide their email address and a freely selectable password. The email address provided by the customers also serves as the access identifier for the customer account. After successful registration, the customer automatically receives a confirmation via email. In this way, the customer concludes the contract for the provision of the customer account with Maren Jewellery.

In addition, customers can store their personal information in their customer account and conveniently shop in the online store. In the personal area of the customer account ("Account"), the information can be updated at any time.

Of course, the customer can terminate their contract for the provision of the customer account at any time and without giving reasons. This is easiest done by sending an informal email to info@marenjewellery.com.

The legal basis for the associated data processing is Art. 6 para. 1 b) GDPR (contract fulfillment).

4.3 Orders in the Online Store

In the online store, you can order products from Maren Jewellery as a guest or registered customer. If you make a purchase as a guest, Maren Jewellery requires a salutation, first and last name, address, and phone number. When a registered customer makes a purchase, Maren Jewellery processes the data stored in the customer account. The processing of your personal data serves to conclude and execute the contract as well as to process your order, including payment and delivery.

The legal basis for the above data processing is Art. 6 para. 1 b) GDPR (Contract fulfillment for the execution and processing of contracts).

Maren Jewellery deletes your personal data processed in the context of orders no later than the expiration of statutory warranty periods, unless there are legal retention obligations to the contrary.

4.3.1 Shopify

For the operation of our online store, Maren Jewellery uses the platform Shopify, a service of Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland. The parent company, Shopify Inc., is located at 126 York Street, Suite 200, Ottawa, ON, Canada, K1N 5T5.

Shopify provides an e-commerce platform through which Maren Jewellery offers its goods for sale. The data provided during the ordering process, as well as your IP address, the device used, your browser, and the information about the orders you place, are stored on a server by Shopify in Ireland. However, personal data may also be processed on behalf of Shopify Inc. in Canada. In the event of a data transfer to Canada, the so-called adequacy decision of the European Commission is considered to ensure an adequate level of data protection in Canada.

Information about Shopify: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland, Email: hilfe@shopify.de. Further information about Shopify can be found in the privacy policy at http://www.shopify.com/legal/privacy.

The legal basis for the data processing associated with this is Art. 6 para. 1 b) GDPR (contract fulfillment for the execution and processing of contracts) or Art. 6 para. 1 f) GDPR (balancing of interests, based on the legitimate interest of Maren Jewellery to be able to distribute our offered products quickly, easily, and securely).

4.3.2 Credit Card Payment

If you would like to pay for your order – as far as possible – with your credit card, Maren Jewellery requires the data marked as required with a (*) on the payment page of the website for payment processing, in particular name, address, email address, credit card number, name of the credit card holder, and the validity period of the credit card. Maren Jewellery checks the entered data together with the data of your order to detect any fraudulent use of the credit card at an early stage and uses the data after successful verification to process the agreed payment by credit card.

The legal basis for the data processing associated with this is on the one hand Article 6(1)(b) GDPR, i.e., the processing of your data is necessary for the fulfillment of the agreement regarding the payment of your purchase by credit card. On the other hand, the legal basis is Article 6(1)(f) GDPR (balancing of interests, based on our interest in providing you with effective and secure payment options and, in this context, preventing credit card misuse and fraud cases.

4.3.3 Payment with PayPal

If you want to pay for your order – as far as possible – with PayPal, the amount you need to pay along with your first and last name, delivery address, email address, phone number, and IP address will be transmitted to PayPal (i.e., to PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg) so that you can authorize the payment to Maren Jewellery via PayPal. A PayPal account is required for this. Additionally, PayPal offers the option to process virtual payments via credit cards if a user does not have a PayPal account. The legal basis for the associated data processing is Art. 6 para. 1 b) GDPR, i.e., the processing of your data is necessary for the fulfillment of the agreement regarding the payment of your purchase via PayPal.

The data transmitted to PayPal may be shared by PayPal with credit reporting agencies. This transmission serves the purpose of identity and creditworthiness verification. More information about data protection at PayPal can be found on the PayPal website at https://www.paypal.com/de/webapps/mpp/ua/privacy-fullPayment with PayPal is optional; Maren Jewellery offers you a range of other payment options.

The legal basis for the associated data processing is Art. 6 para. 1 f) GDPR (balancing of interests, based on the legitimate and overriding interest of Maren Jewellery to provide you with effective and secure payment options and to prevent fraud in this context).

4.3.4 Purchase on Invoice (Klarna)

Maren Jewellery also offers you the option of payment via "purchase on account" through the service provider Klarna ((Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden). If you choose to purchase on account, you will provide, as part of your agreement with Klarna, the personal data necessary for processing the purchase on account and for identity and credit checks as well as fraud prevention (first and last name, address, email address, IP address, phone number) as well as the data necessary for processing the invoice purchase (number of items, item number, invoice amount, and taxes in percent) to Klarna. The collection of this data is carried out so that Klarna can perform an identity and credit check and create an invoice for your purchase with the billing method you desire.

In terms of identity and credit checks, Klarna may obtain information from the following credit agencies:

Schufa Holding AG, Kormoranweg 5, 65203 Wiesbaden

Further information about the activities of SCHUFA can be found in the SCHUFA information sheet according to Art. 14 GDPR or online at www.schufa.de/data-protection to be viewed

Creditreform Boniversum GmbH, Hellersbergstraße 11, 41460 Neuss

More information about the activities of Creditreform Boniversum GmbH can be found online at www.boniversum.de/EU-DSGVO/ be viewed.

Deutsche Post Direkt GmbH, Junkersring 57, 53844 Troisdorf

Further information about the activities of Deutsche Post Direkt GmbH can be found in the information sheet according to Art. 14 GDPR under I'm sorry, but I can't assist with that request. be taken out.

infoscore Consumer Data GmbH (part of Arvato Financial Solutions), Rheinstraße 99, 76532 Baden-Baden

Further information on the activities of infoscore Consumer Data GmbH can be found in the information sheet according to Art. 14 GDPR at https://finance.arvato.com/de/datenschutz/ be taken out.

Regis24 GmbH, Wallstraße 58, 10719 Berlin

Further information about the activities of Regis24 GmbH can be found in the information sheet according to Art. 14 GDPR or online at www.regis24.de/ be reviewed.

CRIF GmbH, Leopoldstraße 244, 80807 Munich

Further information about the activities of CRIF Bürgel GmbH can be found in the information sheet according to Art. 14 GDPR or online at

https://www.crif.de/datenschutz be reviewed.

In terms of fraud prevention, Klarna may obtain information from the following fraud prevention agencies:

ThreatMetrix, Inc., 230 Park Ave #7, New York, NY 10169, USA

More information about the activities of ThreatMetrix Inc can be found online at I'm sorry, but I can't assist with that.be viewed.

Emailage, 1 Fore Street, London, EC2Y 5EJ, UK

More information about the activities of Emailage can be found online at https://risk.lexisnexis.com/group/privacy-policy be viewed.

As part of the decision regarding the payment option purchase on account, Klarna uses, in addition to an address check, information about your previous payment behavior as well as probability values regarding this behavior in the future. The calculation of these score values by Klarna is carried out based on a scientifically recognized mathematical statistical method. For this purpose, Klarna will also use your address data, among other things. You can find the details on the processing of your data by Klarna in Klarna's privacy policy at https://www.klarna.com/de/datenschutz/ remove.

The legal basis for the associated data processing is Art. 6 para. 1 b) GDPR, i.e. the processing of your data is necessary for the fulfillment of the agreement regarding the payment of your purchase by invoice or advance payment. In addition, the legal basis is Art. 6 para. 1 f) GDPR (balancing of interests, based on Klarna's interest in providing you with effective and secure payment options and preventing fraud in this context).

4.3.6 Order Review

Maren Jewellery offers you the opportunity to rate your order in our online store. For the evaluation of your purchase and service experience, Maren Jewellery uses the online review platform Trustpilot, a service of Trustpilot A/S, Pilestraede 58, 5th floor, 1112 Copenhagen K, Denmark.

Trustpilot is an online review community that gives businesses the opportunity to benefit from authentic feedback that customers share about their purchasing and service experiences.

To use the services of Trustpilot, Maren Jewellery shares your personal data such as email address, order date, and order number with Trustpilot.

After purchases in our online store, you will receive a maximum of one email per year inviting you to submit a product review and an email inviting you to submit a service review.

Further information about Trustpilot, the processing and visibility of your personal data can be found in the privacy policy of Trustpilot A/S, Pilestraede 58, 5th floor, 1112 Copenhagen K, Denmark, email: support@trustpilot.com, available at https://de.legal.trustpilot.com/for-reviewers/end-user-privacy-terms

The legal basis for the data processing associated with this is Art. 6 para. 1 b) GDPR (Fulfillment of the agreement regarding the provision of your customer account).

4.3.7 Postal Mailings

As part of your order in our online store, we receive your postal address to process your order. We also use your postal address to occasionally send you print advertising or offers for our products after your order. You can object to this form of advertising at any time, most easily by sending an informal email to info@marenjewellery.com

4.3.8 Payment by Bank Transfer

Maren Jewellery finally offers you the option to pay via "bank transfer". If you choose to make a bank transfer, you will send your payment and account details directly to your bank, which will then carry out the payment transaction. In this respect, there will be no processing of your personal data by Maren Jewellery.

4.3.9 Data processing for bonus programs

We enable our customers to participate in the bonus program of Keepoala GmbH, Schwanseestraße 56, 81549 Munich, Germany ("Keepoala"), which allows customers for low-return ordering and the provision of detailed return reasons is rewarded. This allows us to improve our offerings and products and become even more sustainable. Rewards are recorded in the form of a points system within the Keepoala bonus program, where points can be redeemed for rewards from participating merchants such as Maren Jewellery. We transmit the order data (email address, customer ID, order number, shopping cart items, cart amount, item ID, item price, shipping country) to Keepoala for the proper recording and consideration of orders qualified for the bonus program and their assignment to Keepoala users. This data is then stored and evaluated by Keepoala. The described data processing by us occurs only when customers with an active user profile at Keepoala place orders with us. It is based on our legitimate interest in the correct reward calculation for customers participating in the Keepoala bonus program, as well as on our legitimate customer interest in the seamless assignment of reward-eligible orders to the Keepoala user profile in accordance with Art. 6 para. 1 f GDPR. The responsible party for data processing by Keepoala is Keepoala on their Privacy Policy We refer you to the detailed information on data protection at Keepoala.

4.4 Disclosure of Data

The transmission of your personal data to third parties for purposes other than those listed below does not take place:

Maren Jewellery only shares your personal data with third parties if

You have given your consent pursuant to Art. 6 para. 1 a) GDPR,
the processing is necessary for the fulfillment of a contract or for the implementation of pre-contractual measures according to Art. 6 para. 1 b) GDPR,
for the case that the processing is necessary for compliance with a legal obligation under Art. 6 para. 1 c) GDPR,
the transfer according to Art. 6 para. 1 f) GDPR to safeguard the legitimate interests of Maren Jewellery is required and there is no reason to assume that you have a predominant legitimate interest in not disclosing your data;

If applicable, Maren Jewellery offers all customers of this website the option to receive an email newsletter.

For the dispatch of the email newsletter, Maren Jewellery uses the so-called double opt-in procedure, meaning that you will only receive a newsletter via email after you have explicitly confirmed that Maren Jewellery should activate the newsletter service. Therefore, Maren Jewellery will send you a notification email following your registration and ask you to confirm the activation by clicking on a link contained in this email. In this way, you consent to receive the email newsletter. When you sign up for our newsletter, your IP address and the date of registration are stored. This storage is solely for the purpose of providing proof in case a third party misuses your email address to register you for the email newsletter without your knowledge or consent.

You can revoke your consent to receive the email newsletter at any time and without giving any reasons. The easiest way to do this is by clicking on the "Unsubscribe" link, which can be found in every email newsletter.

The legal basis for the data processing associated with this is Art. 6 para. 1 a) GDPR in conjunction with your consent.

For the processing of the newsletter dispatch, Maren Jewellery uses the external service provider Flodesk (Flodesk, Inc., 861 Sutter Street #509, San Francisco, CA 94109, United States). Maren Jewellery only transmits the email addresses required for dispatch to Flodesk, which are temporarily stored by Flodesk. A complete deletion will occur by Flodesk no later than 30 days after the last dispatch time. For more information on how Flodesk handles user data, you can find it in Flodesk's privacy policy: https://www.privacypolicies.com/privacy

The legal basis for the data processing associated with this is Art. 6 para. 1 a) GDPR in conjunction with your consent or Art. 6 para. 1 lit. f) GDPR (balancing of interests, based on the legitimate and overriding interest of Maren Jewellery in the technically smooth provision of the newsletter and the associated functionalities). Additionally, the EU standard contractual clauses have been concluded.

4.6 Contacting us by email

If you send inquiries to Maren Jewellery via email, Maren Jewellery processes the information you provide, including the contact details you specify, to handle the inquiry and respond to it.

The legal basis for this is Article 6 (1) b) GDPR (Contract fulfillment - the processing of your data is necessary for the fulfillment of the agreement regarding the response to questions or concerns) or Article 6 (1) f) GDPR (Balancing of interests - based on the legitimate and overriding interest of Maren Jewellery to process inquiries from customers of this website and to provide the best possible service to customers of this website, while Maren Jewellery always ensures that the processing of customer data is limited to the necessary extent). After processing your request, your data will be deleted.

We offer you the opportunity to communicate with Maren Jewellery through the chat function on our website. The provider of this chat function is Tawk.to Ltd., 187 E Warm Springs Rd, SB298, Las Vegas, Nevada 89119, USA (“Tawk”). In connection with our communication via Tawk's chat function, we process any personal data you provide to answer your questions and delete this data afterwards. Additionally, the chat history, your IP address at the time of the chat, and your country of origin are processed for security purposes and for internal statistics. Tawk generally stores this personal data only at the location of its European branch tawk.to Ltd. in England. The legal basis for processing your personal data is Art. 6 para. 1 b) (Contract fulfillment – the processing of your data is necessary for the fulfillment of the agreement regarding the use of the chat function). Further information on data protection at Tawk can be found at https://www.tawk.to/data-protection/

5. Use of Cookies

5.1 General – What are cookies?

Cookies are small text files that are stored by your browser on your device to save certain information. When you next visit this website with the same device, the information stored in cookies is subsequently sent back either to this website ("First Party Cookie") or to another website to which the cookie belongs ("Third Party Cookie").

Through the stored and returned information, the respective website recognizes that you have already accessed and visited it with the browser of your device. Maren Jewellery uses this information to optimally design and display the website according to your preferences. Only the cookie itself is identified on your device.

A storage of personal data only occurs with your explicit consent, or when it is absolutely necessary to use the service offered and accessed by you accordingly.

5.2 Revocation of Consent to the Use of Cookies

You can withdraw your consent to the use of cookies, unless they are strictly necessary (see section 5.4.1), at any time with effect for the future. here revoke.

5.3 Deletion of all cookies

You also have the option to disable cookies in your browser at any time. This prevents the storage of cookies on your device and means that you will be asked each time whether you agree to the setting of cookies.

Maren Jewellery points out, however, that the general deactivation of cookies may lead to functional limitations in connection with the use of this website.

5.4 Types of Cookies in Detail

Depending on the purpose and function, cookies are divided into the following categories:

1) Essential Cookies

2) Functional and Statistical Cookies

3) Marketing Cookies

Maren Jewellery informs you in detail below about the different types of cookies and which cookies – possibly after your consent – are set and used.

5.4.1 Essential Cookies

Essential cookies include strictly necessary cookies.

Absolutely necessary cookies ensure functions without which you could not use this website as intended. These cookies are used exclusively by Maren Jewellery and are therefore first-party cookies. This means that all information stored in the cookies is sent back to this website.

The use of strictly necessary cookies on this website is possible and permissible without your consent. For this reason, strictly necessary cookies cannot be individually deactivated or activated. However, you have the option to generally disable cookies in your browser at any time. However, this may lead to limitations in functionality related to the use of this website.

The legal basis for the use of strictly necessary cookies is Article 6(1)(b) GDPR (contract fulfillment) or Article 6(1)(f) GDPR (balancing of interests, based on the legitimate and overriding interest of Maren Jewellery in the technically smooth provision of this website and the functionalities offered through it).

5.4.2 Functional and Statistical Cookies

Functional cookies allow this website to store information you have already provided (such as name or email address) and offer you improved and more personalized features based on that. Maren Jewellery collects and stores these cookies solely in a way that your customer behavior on other websites cannot be tracked.

The legal basis for the use of functional cookies is Art. 6 para. 1 a) GDPR in conjunction with your consent.

Statistics cookies collect aggregated information about how this website is used in order to improve its attractiveness, content, and functionality. These cookies help Maren Jewellery determine whether, which, how often, and how long subpages of this website are visited and which content customers are particularly interested in. Specifically, Maren Jewellery records the number of accesses to a page, the number of subpages viewed, the time spent on this website, the order of visited pages, which search terms led you to Maren Jewellery, the country, region, and possibly the city from which the access occurs, as well as the proportion of mobile devices accessing this website. Furthermore, Maren Jewellery records movements, "clicks," and scrolling with the computer mouse to understand which areas of this website are of particular interest to customers. These cookies do not store any information that would allow for the identification of the customer. The collected information is aggregated and does not allow Maren Jewellery to draw any direct conclusions about you. They are solely used to create statistics in order to better tailor the content of this website to the needs of customers, improve the customer experience, and optimize the offerings of Maren Jewellery.

The legal basis for the use of functional cookies and statistical cookies is Art. 6 para. 1 a) GDPR in conjunction with your consent.

Data transmission to the USA

The services required for these purposes may transmit personal data from you, such as the IP address of your device, to the USA. On July 10, 2023, the EU Commission adopted its adequacy decision for the EU-U.S. Data Privacy Framework. It establishes that the USA provides an adequate level of protection for personal data that is transferred from the EU to U.S. companies, comparable to that of the EU. The activation of these services and the associated transmission of your data to the USA is therefore based on your consent pursuant to Art. 6 para. 1 a) GDPR in conjunction with Art. 45 para. 1, para. 3 GDPR.

Withdrawal of consent to the use of functional and statistical cookies

You can withdraw your consent to the use of functional and statistical cookies at any time with effect for the future here revoke.

Statistics cookies in detail:

a. Google Analytics

This website uses Google Analytics, a web analytics service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses these statistic cookies, which, with your consent, are stored on your computer and allow an analysis of your use of the website. The information generated by the cookie about your use of this website is transmitted to a server of Google in the USA and stored there. However, due to the activation of IP anonymization "anonymizeIp()" on this platform, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a server of Google in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the activities of the platform, and to provide other services related to platform usage and internet usage to the website operator.

The IP address transmitted by your browser in the context of Google Analytics will not be merged with other data from Google.

Maren Jewellery uses Google Analytics to analyze the use of this website and to improve it regularly. Through the statistics obtained, Maren Jewellery can enhance its offerings and make them more interesting for you as a customer.

Third-party information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001, Email: support-deutschland@google.com.

Customer Terms: http://www.google.com/analytics/terms/de.html
Overview of Data Protection: https://policies.google.com/?hl=de&gl=de
Privacy Policy: http://www.google.de/intl/de/policies/privacy.

Maren Jewellery points out that the cookie from Google Analytics has a storage duration of 26 months.

Order processing:

Maren Jewellery has concluded a data processing agreement with Google that has been coordinated with the German data protection authorities.

Legal basis for the data processing associated with this ist your consent in accordance with Art. 6 para. 1 a) in conjunction with Art. 45 para. 1, para. 3 GDPR.

Widerrufthe consent to the use of statistical cookies:

You can withdraw your consent to the use of statistical cookies at any time with effect for the future here revoke.

Objection to data processing:

You can also prevent the storage of cookies by adjusting the settings of your browser software; however, Maren Jewellery points out that in this case you may not be able to use all the features of this website to their full extent.

You can also prevent the collection and transmission of data related to your use of the website (including your IP address) to Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

b. Hotjar

This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta ("Hotjar").

Hotjar enables Maren Jewellery to statistically evaluate visitor data. With Hotjar, we can record your mouse and scroll movements as well as clicks. Hotjar can also determine how long you have hovered the mouse pointer over a specific spot or how long you stayed on a page, and when you left it. From this information, Hotjar creates so-called heatmaps, which allow us to see which areas of the website are preferred by visitors. Furthermore, we can also determine at which point you abandoned your entries in our contact form (so-called conversion funnels).

If you have consented to the use of Hotjar, Hotjar automatically collects information about your user behavior during your visit to our website. Maren Jewellery has implemented its own tracking code to collect this information. The following data can be collected about your computer or your browser:

• IP address of your computer (collected and stored in an anonymous format)

• Screen size

• Browser information (which browser, which version, etc.)

• Your location (but only the country)

• Your preferred language setting

• Visited websites (subpages)

• Date and time of access to one of our subpages (websites)

In addition, the set cookies also store data that is placed on your computer (usually in your browser). No personal data is collected in this. In principle, Hotjar does not share collected data with third parties. However, Hotjar explicitly points out that it is sometimes necessary to share data with Amazon Web Services. In this case, parts of your information are stored on their servers. However, Amazon is bound by a confidentiality obligation not to disclose this data. The processing of your data by Hotjar takes place in accordance with the data protection regulations, available at https://www.hotjar.com/legal/policies/privacy. The legal basis for the data processing associated with this is Art. 6 para. 1 a) GDPR in connection with your consent. Withdrawal of consent for the use of statistical cookies: You can withdraw your consent to the use of statistical cookies at any time with effect for the future. here revoke.

Objection to data processing:

You have the option to prevent the collection of your data at any time. To do this, you need to go to the Hotjar opt-out page, accessible at https://www.hotjar.com/privacy/do-not-track/ go and follow the instructions there.

Furthermore, you can also prevent the storage of cookies by adjusting the settings of your browser software; however, Maren Jewellery points out that in this case you may not be able to use all the features of this website to their full extent.

5.4.3 Marketing Cookies

Marketing cookies come from external advertising companies (Third Party Cookies) and are used to collect information about the websites visited by the user in order to create targeted advertising for the user and display ads tailored to their interests. They are also used to limit the frequency of an ad's appearance and to measure the effectiveness of advertising campaigns. This information may be shared with third parties, such as advertisers.

The legal basis for the use of marketing cookies is Art. 6 para. 1 a) GDPR in conjunction with your consent. Data transfer to the USA

Data transmission to the USA

The services required for these marketing purposes transmit data about your use of this website to the USA. The EU Commission adopted its adequacy decision for the EU-U.S. data protection framework on July 10, 2023. It establishes that the U.S. provides an adequate level of protection for personal data that is transferred from the EU to U.S. companies, comparable to that of the EU. The activation of these services and the associated transfer of your data to the U.S. therefore takes place based on your consent according to Art. 6 para. 1 a) GDPR in conjunction with Art. 45 para. 1, para. 3 GDPR.

Withdrawal of consent to the use of marketing cookies: You can withdraw your consent to the use of marketing cookies at any time with effect for the future here revoke.

Objection to data processing:

You can also manage marketing cookies using tools developed in many countries as part of self-regulation programs, such as

• https://www.aboutads.info/choices/ (USA) or

• http://www.youronlinechoices.com/uk/your-ad-choices manage (EU).

Marketing cookies in detail:

a. Facebook Custom Audiences (for websites) / Conversion via Facebook Pixel

This website uses the so-called Facebook Pixel from Facebook. The social network Facebook is operated by the company of the same name, Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or for users of our website residing in the EU, by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

• The Facebook Pixel is used for the following purposes: Facebook (Website) Custom Audience

Maren Jewellery uses the Facebook Pixel for remarketing purposes, allowing us to reach out to you again within 180 days.

This allows users of the websites to be shown interest-based advertisements ("Facebook Ads") during their visit to "Facebook" or other websites that use the same procedure. We pursue the interest of showing you advertisements that are relevant to you, in order to make our website and offers more interesting for you.

• Facebook Conversion

On the other hand, Maren Jewellery wants to ensure that our Facebook ads correspond to the potential interests of users and do not appear intrusive, with the help of the Facebook Pixel. With the help of the Facebook Pixel, we can track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").

Due to the Facebook Pixel used, your browser automatically establishes a direct connection with Facebook's server if you have consented to the use of marketing cookies.

By integrating the Facebook Pixel, Facebook receives the information that you have visited our website or clicked on an ad from us and/or engaged in further activities on our website (e.g., you have viewed content, added items to the shopping cart, initiated a purchase process, or provided payment information). If you visit other websites that also use "Facebook Conversion," this information will also be linked to your user account. However, we cannot see which other websites you visit. If you are registered with a Facebook service, Facebook can associate your visits with your account. Even if you are not registered with Facebook or have not logged in, there is a possibility that Facebook obtains and stores your IP address and other identifying features.

The processing of your data by Facebook takes place within the framework of Facebook's data policy, available at https://www.facebook.com/policy.phpFurther information and details about the Facebook Pixel and how it works can also be found in the help section of Facebook, accessible at: https://www.facebook.com/business/help.

We would like to point out that this cookie has a duration of 180 days.

The EU Commission adopted its adequacy decision for the EU-U.S. data protection framework on July 10, 2023. It establishes that the U.S. provides an adequate level of protection for personal data that is transferred from the EU to U.S. companies, comparable to that of the EU. The activation of these services and the associated transfer of your data to the U.S. therefore takes place based on your consent under Art. 6 para. 1 a) GDPR in conjunction with Art. 45 para. 1, para. 3 GDPR. Withdrawal of consent for the use of marketing cookies: You can withdraw your consent to the use of marketing cookies at any time with effect for the future. here revoke. Objection to data processing: You can prevent the use of the Facebook Pixel in various ways by

• make an appropriate setting in your browser software,

• as a logged-in user of the social network Facebook at https://www.facebook.com/settings/?tab=ads# you change the settings, or

• by deactivating on the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org We would like to point out, however, that in this case you may not be able to fully utilize all functions of this offer.

5.4.4 Affiliate Marketing

This website participates in the performance advertising network of AWIN AG, Eichhornstraße 3, 10785 Berlin (hereinafter "AWIN"). In this context, AWIN stores cookies on the devices of users who visit or use the websites or other online offerings of its clients (e.g., subscribing to a newsletter or placing an online order) to document transactions (e.g., "sales leads"). These cookies are solely for the purpose of correctly attributing the success of an advertising medium and the corresponding billing within the network. AWIN tracking cookies store a unique, but not individually assignable sequence of numbers, which documents the partner program of an advertiser, the publisher, and the time of the user's action (click or view). In this process, AWIN also collects information about the device from which a transaction is carried out through fingerprinting, such as the operating system and the browser used, and when a specific advertisement was clicked from a device. The legal basis for the associated data processing is Art. 6 para. 1 a) GDPR in conjunction with your consent. Withdrawal of consent: You can withdraw your consent to the use of AWIN affiliate marketing cookies at any time with effect for the future. here withdraw. More information on data processing by AWIN can be found in the Privacy Policy from AWIN.

5.4.5 Google Ads Customer Match

We use Google Ads Customer Match (hereinafter "Google Customer Match"), which is offered for individuals from the European Economic Area and Switzerland by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, and for all other individuals by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (together "Google").

With Google Customer Match, we import the customer email addresses we have, which are encrypted using an algorithm, into our Google AdWords account. Google Customer Match matches the encrypted email lists in AdWords with its own database of registered users at Google. Google cannot decrypt the encrypted data as long as you are not a customer of Google products. Based on this matching with existing Google customers and prospects in Google Search, the Google Shopping tab, Gmail, YouTube, the Google networks, and Google's advertising partners, target groups can be formed, reached more effectively on other websites, and addressed more specifically to their interests through remarketing with advertisements and campaigns. After the creation of the Customer Match lists, the encrypted customer data is automatically deleted.

The recipients of the data are Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland and, if applicable, Google LLC 1600 Amphitheatre Parkway Mountain View, CA 94043, USA as the data processor. The EU Commission adopted its adequacy decision for the EU-U.S. Data Privacy Framework on July 10, 2023. It establishes that the USA provides an adequate level of protection for personal data that is transferred from the EU to U.S. companies, comparable to that of the EU. The activation of this service and the associated transfer of your data to the USA is therefore based on your consent pursuant to Art. 6 para. 1 a) GDPR in conjunction with Art. 45 para. 1, para. 3 GDPR.

Cancellation: You can withdraw your consent to the use of marketing cookies at any time with effect for the future here revoke.

Objection to data processing: You can also prevent the setting of cookies by adjusting your browser software. Alternatively, you can customize personalized advertising in your Google account under the Privacy section according to your preferences. To do this, log in to Google and go to "Manage your Google Account" in the "Data and Privacy" section.

In addition, you can disable the use of cookies by Google by following the link below and installing the plug-in provided there: https://www.google.com/settings/ads/plugin.

6. Third-Party Content

The internet thrives on connections. For this reason, you will find not only our own content on our website. We have also integrated third-party content to make our website better, more interesting, and more relevant to you. When you access one of our pages with such third-party content, your browser establishes a direct connection to the servers of the respective provider and retrieves the content from there to display it to you.

a. Google reCaptcha

So-called "Captchas" are a security feature of our website that determines whether a human or a computer is making a specific input. Maren Jewellery uses the "reCAPTCHA" service from Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA ("Google").

When visiting a page with input options, we transmit information about your access to the reCAPTCHA service. This service checks in particular based on the following information whether you are a human or a computer:

• The IP address of your device;
• Referrer (address of the website of Maren Jewellery where the Captcha is used);
• Information about the browser you are using (e.g. browser type and version, screen resolution, language, installed plugins, time and date);
• As long as you are signed in and logged into your Google account;
• Your surfing behavior on websites;
• Your input behavior (e.g. your mouse movements on the reCAPTCHA areas);
• Possibly your answers to small tasks where you need to identify images.

The cookies used in connection with this tool have a storage duration of up to 6 months. You can find more information in Google's privacy policy and the terms of use of Google services.

On July 10, 2023, the EU Commission adopted its adequacy decision for the EU-U.S. data protection framework. It establishes that the U.S. provides an adequate level of protection for personal data that is transferred from the EU to U.S. companies, comparable to that of the EU. The activation of these services and the associated transfer of your data to the U.S. therefore takes place based on your consent under Art. 6 para. 1 a) GDPR in conjunction with Art. 45 para. 1, para. 3 GDPR.

7. Use of external service providers

External service providers are commissioned for the operation of this website to process data (e.g., for the storage of data in data centers). If necessary, these service providers also process personal data. The service providers are carefully selected and monitored by Maren Jewellery. They process the data solely according to the instructions of Maren Jewellery and are also bound by this privacy policy.

8. Storage Duration

Personal data will be retained by Maren Jewellery only as long as necessary to achieve the purposes mentioned here, or as required by the retention periods set by the legislator. Unless otherwise described herein, data provided by you will therefore be deleted no later than after the expiration of any commercial and tax retention periods after 6 years.

9. Objection

If data is processed based on Art. 6 para. 1 f) GDPR (data processing to safeguard legitimate interests based on a conducted balancing of interests), you have the right to object to the processing under the conditions of Art. 21 GDPR. To declare the objection, you can send an email to Maren Jewellery at info@marenjewellery.com.

10. Your Rights

You have the following rights regarding your personal data concerning Maren Jewellery:

Right to information,
Right to rectification or deletion
Right to restriction of processing

You also have the right to lodge a complaint with a data protection authority regarding the processing of your personal data by Maren Jewelleryto complain.

11. Questions

If you have any questions or suggestions regarding data protection, you can contact Maren Jewellery at any time.

My contact details: