At Maren Jewellery, we use exclusively recycled gold. This means that we have chosen not to use newly mined gold. However, to still support projects that promote alternatives to gold mining, we donate 3% of our annual profit to the Earthbeat Foundation.
The Earthbeat Foundation was founded in 2012 with a clearly defined goal: according to the Earthbeat Foundation, the team led by founder Guya Merkle aims to support the legal, safe, sustainable, and environmentally responsible handling of the raw material gold and to end new gold mining. After all, gold mining can have significant social and environmental impacts – and that is truly hard to accept. That is why the initiative formulated a guiding principle to underpin its work: “Strengthen the circular economy to conserve natural resources and thus secure the basis of life for future generations.” A vision that we at Maren Jewellery also want to support!
