This is the Privacy Policy of Maren Jewellery, available at https://marenjewellery.com, (hereinafter referred to as the "Website"). Maren Jewellery takes the protection of your privacy and your personal data very seriously. Accordingly, Maren Jewellery complies with all relevant data protection regulations and is constantly working to optimise data protection.

This Privacy Policy informs you about the purposes for which and the legal basis on which Maren Jewellery processes your personal data and how long Maren Jewellery stores this data. We also explain how the protection of your personal data is ensured.

Table of Contents

1. Controller
2. Personal data
3. Operation of the Website
4. Processed data
1. Automatically collected data
2. Customer account
3. Orders in the online shop
4. Disclosure of data
5. Email newsletter
6. Contact via contact form and/or email
5. Use of cookies
1. General - What are cookies?
2. Withdrawal of consent to the use of cookies
3. Deletion of all cookies
4. Types of cookies in detail
6. Third-party content
7. Use of external service providers
8. Storage period
9. Objection
10. Your rights
11. Questions

1. Controller

The controller responsible for processing your personal data is:

Maren Jewellery
Owner: Helge Hauptmann
Rimstinger Str. 28B
83254 Breitbrunn am Chiemsee.

You can find further information in the Legal Notice.

2. Personal data

Personal data is information relating to an identified or identifiable natural person, such as your name, email address, telephone number, postal address or the IP address of your computer (hereinafter referred to as "data" or "personal data").

3. Operation of the Website

Maren Jewellery processes your personal data in order to provide you with the information available on this Website. If you use services offered on the Website (e.g. contacting us to request information by email), Maren Jewellery processes the data entered only in order to provide the requested service.

Unless otherwise stated in the following provisions, the legal basis for the associated data processing is Art. 6(1)(f) GDPR, i.e. a balancing of interests based on Maren Jewellery's legitimate and overriding interest in providing you with this Website and the products and services offered on it, whereby Maren Jewellery always takes care to limit the processing of your data to what is necessary.

4. Processed data

4.1 Automatically collected data

When you access this Website, information is automatically sent by the browser used on your device to the server of this Website. This information is temporarily stored in what is known as a log file. The following information is collected without any action on your part and stored until it is automatically deleted:

• the address of the page on this Website that you accessed,
• the address of the website you visited immediately before this one (the so-called "referrer"),
• IP address of your device,
• date and time of your access,
• transfer status (file transferred, file not found, etc.),
• properties of your device, in particular the operating system, the browser used and the window size of your browser;

The aforementioned data is processed by Maren Jewellery for the following purposes:

• ensuring a smooth connection to the Website,
• ensuring convenient use of this Website,
• evaluating system security and stability, and
• for other administrative purposes.

The data stored in the log files is deleted or anonymised after 7 days at the latest. The legal basis for this is Art. 6(1)(f) GDPR (balancing of interests, based on the legitimate interest of Maren Jewellery in ensuring the technical functionality of this Website).

Under no circumstances does Maren Jewellery use the collected data for the purpose of drawing conclusions about your person.

4.2 Customer account

Maren Jewellery offers you the option of setting up a personal customer account (hereinafter "customer account"). In the customer account, you can store your personal information. The customer account makes shopping in the online shop and its processing more convenient because you do not have to enter your personal data again with every purchase. The contractual content of the agreement on the provision of the customer account also includes that you will receive a maximum of two emails per year, one inviting you to submit a product review and one inviting you to submit a service review.

To set up a personal customer account, Maren Jewellery requires your first and last name. In addition, customers must provide their email address and a password of their choice. The email address provided by the customer also serves as the login ID for the customer account. After successful registration, the customer automatically receives a confirmation by email. In this way, the customer concludes the agreement with Maren Jewellery for the provision of the customer account. In addition, customers can store their personal information including their date of birth in their customer account and shop conveniently in the online store. The details can be updated at any time in the personal area of the customer account ("Account").

Your customer account also allows you to collect points and redeem them for vouchers from Maren Jewellery for Maren Jewellery products. Points are awarded as follows: create customer account 10 points, place order 10 points per 1 €, birthday 50 points, Instagram follow 20 points. Every 10,000 points can be redeemed for a 50.00 € voucher and every 20,000 points can be redeemed for a 100.00 € voucher. You can also generate a 5% discount code yourself for a purchase and send it by email to a friend. As a reward, you will also receive a 5% discount code. Please make sure that the recipient agrees to receive such emails from you. Maren Jewellery uses the Influence.io service of REVIEWS.io 2020 GmbH for this purpose, Skalitzer Str. 104, 10997 Berlin ("REVIEWS.io"). To collect points and allocate and communicate vouchers, we process first and last name, email address, order number, order value and, where applicable, the customers' Instagram account name and date of birth. We transfer this data to the service provider REVIEWS.io, which in turn transfers it to Feedback Group LLC, 1201 Orange St. Ste 600 One Commercial Center, Wilmington, New Castle, DE 19801, USA. Further information on data protection at Influence.io can be found at Privacy Policy | Influence.io.   

Of course, the customer may terminate the agreement for the provision of the customer account at any time and without stating reasons. Any points not redeemed will expire in this case. The easiest way to do this is by sending an informal email to info@marenjewellery.com.

The legal basis for the associated data processing is Art. 6(1)(b) GDPR (performance of a contract). If the use of Influence.io results in a transfer of data to the USA, the level of data protection in the USA is considered adequate on the basis of the Data Privacy Framework. The corresponding transfer of data to the USA is based on Art. 45(1), (3) sentence 1 GDPR.

4.3 Orders in the online shop

In the online shop, you can order Maren Jewellery products as a guest or registered customer. If you make a purchase as a guest, Maren Jewellery requires a salutation, first and last name, address and telephone number. When a registered customer makes a purchase, Maren Jewellery processes the data stored in the customer account. The processing of your personal data serves the conclusion and performance of the contract as well as the processing of your order, including payment and delivery.

The legal basis for the above data processing is Art. 6(1)(b) GDPR (performance of a contract for the implementation and processing of contracts).

You can also cancel your contract via the cancellation function provided on our Website " Cancel order". When using this function, we process your name, the order number, your email address [or telephone number], date and time of cancellation and the content of the cancellation declaration in order to process the cancellation. The legal bases for the above data processing are Art. 6(1)(b) GDPR (performance and reversal of contract) and Art. 6(1)(f) GDPR (safeguarding our legitimate interest in documenting cancellation and contract reversal).

Maren Jewellery deletes your personal data processed in connection with orders no later than after the expiry of statutory warranty periods, unless statutory retention obligations prevent this.

4.3.1 Shopify

Maren Jewellery uses the Shopify platform to operate our online shop, a service provided by Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland. Its parent company, Shopify Inc., is based at 126 York Street, Suite 200, Ottawa, ON, Canada, K1N 5T5.

Shopify provides an e-commerce platform through which Maren Jewellery offers its goods for sale. The data provided during the order process as well as your IP address, the device used, your browser and the information about the orders you place are stored on a Shopify server in Ireland. However, personal data may also be processed on behalf of Shopify Inc. in Canada. In the event of a data transfer to Canada, an adequate level of data protection in Canada is deemed to be ensured by the European Commission's adequacy decision.

Information about Shopify: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland, email: hilfe@shopify.de. Further information about Shopify can also be found in the privacy policy at http://www.shopify.com/legal/privacy.

The legal basis for the associated data processing is Art. 6(1)(b) GDPR (performance of a contract for the implementation and processing of contracts) or Art. 6(1)(f) GDPR (balancing of interests, based on the legitimate interest of Maren Jewellery in being able to sell our products quickly, easily and securely).

4.3.2 Credit card payment

If you wish to pay for your order - where possible - by credit card, Maren Jewellery requires the data marked with an (*) as mandatory on the payment page of the Website for payment processing, in particular name, address, email address, credit card number, name of the credit card holder and the credit card expiry date. Maren Jewellery checks the entered data together with the data of your order in order to detect misuse of the credit card at an early stage and, after successful verification, uses the data to process the agreed payment by credit card.

The legal basis for the associated data processing is, on the one hand, Art. 6(1)(b) GDPR, i.e. the processing of your data is necessary for the performance of the agreement on payment for your purchase by credit card. On the other hand, the legal basis is Art. 6(1)(f) GDPR (balancing of interests, based on our interest in offering you effective and secure payment options and, in this context, preventing credit card misuse and fraud).

4.3.3 Payment with PayPal

If you wish to pay for your order - where possible - with PayPal, the amount payable by you together with your first and last name, delivery address, email address, date of birth and bank details will be transferred to PayPal (i.e. PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg) so that you can authorise payment to Maren Jewellery via PayPal. A PayPal account is required for this. This also applies if you settle your order using the PayPal 0% financing instalment payment method. In addition, PayPal offers the option of processing virtual credit card payments if a user does not have a PayPal account. The legal basis for the associated data processing is Art. 6(1)(b) GDPR, i.e. the processing of your data is necessary for the performance of the agreement on payment for your purchase by PayPal.

For certain payment transactions (PayPal 0% financing), your data is transferred by PayPal to credit agencies. This transfer serves the purposes of identity and creditworthiness checks. Further information on data protection at PayPal can be found on the PayPal website at https://www.paypal.com/de/webapps/mpp/ua/privacy-full. Payment with PayPal is voluntary; Maren Jewellery also provides you with a range of other payment options. The legal basis for the associated data processing is Art. 6(1)(f) GDPR (balancing of interests, based on the legitimate and overriding interest of Maren Jewellery in offering you effective and secure payment options and, in this context, preventing fraud).

4.3.4 Purchase on account (Klarna)

Maren Jewellery may also offer you the option of payment by "purchase on account" via the service provider Klarna ((Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden). If you choose purchase on account, as part of your agreement with Klarna you transmit to Klarna the personal data necessary for processing the purchase on account and for identity and credit checks as well as fraud prevention (first and last name, address, email address, IP address, telephone number) as well as the data necessary for processing the purchase on account (number of items, item number, invoice amount and taxes in percent). This data is collected so that Klarna can carry out an identity and credit check and issue an invoice for processing your purchase using the invoice option you requested.

With regard to identity and credit checks, Klarna may obtain information from the following credit agencies:

• Schufa Holding AG, Kormoranweg 5, 65203 Wiesbaden

Further information on SCHUFA's activities can be found in SCHUFA's information sheet pursuant to Art. 14 GDPR or online at www.schufa.de/datenschutz

• Creditreform Boniversum GmbH, Hellersbergstraße 11, 41460 Neuss

Further information on the activities of Creditreform Boniversum GmbH can be viewed online at www.boniversum.de/EU-DSGVO/ .

• Deutsche Post Direkt GmbH,Junkersring 57, 53844 Troisdorf

Further information on the activities of Deutsche Post Direkt GmbH can be found in the information sheet pursuant to Art. 14 GDPR at https://www.deutschepost.de/datenschutz .

• infoscore Consumer Data GmbH (part of Arvato Financial Solutions), Rheinstraße 99, 76532 Baden-Baden

Further information on the activities of infoscore Consumer Data GmbH can be found in the information sheet pursuant to Art. 14 GDPR at https://finance.arvato.com/de/datenschutz/ .

• Regis24 GmbH, Wallstraße 58, 10719 Berlin

Further information on the activities of Regis24 GmbH can be found in the information sheet pursuant to Art. 14 GDPR or online at www.regis24.de/ .

• CRIF GmbH, Leopoldstraße 244, 80807 Munich

Further information on the activities of CRIF Bürgel GmbH can be found in the information sheet pursuant to Art. 14 GDPR or online at

https://www.crif.de/datenschutz .

With regard to fraud prevention, Klarna may obtain information from the following fraud prevention agencies:

• ThreatMetrix, Inc., 230 Park Ave #7, New York, NY 10169, USA

Further information on the activities of ThreatMetrix Inc can be viewed online at https://risk.lexisnexis.com/group/privacy-policy.

• Emailage, 1 Fore Street, London, EC2Y 5EJ, UK

Further information on the activities of Emailage can be viewed online at https://risk.lexisnexis.com/group/privacy-policy .

As part of the decision on the payment option purchase on account, Klarna uses not only an address check but also information about your previous payment behaviour as well as probability values regarding this behaviour in the future. Klarna calculates these score values on the basis of a scientifically recognised mathematical-statistical procedure. Klarna will also use your address data for this purpose, among other things. Details on the processing of your data by Klarna can be found in Klarna's privacy policy at https://www.klarna.com/de/datenschutz/ .

The legal basis for the associated data processing is Art. 6(1)(b) GDPR, i.e. the processing of your data is necessary for the performance of the agreement on payment for your purchase by purchase on account or advance payment. In addition, the legal basis is Art. 6(1)(f) GDPR (balancing of interests, based on Klarna's interest in offering you effective and secure payment options and, in this context, preventing fraud).

4.3.5 Payment with Apple Pay

If you wish to pay for your order - where possible - with Apple Pay from Apple Distribution International Ltd., Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment is processed via the "Apple Pay" function of your device running iOS, watchOS or macOS by charging a payment card stored with Apple Pay. Apple Pay uses security features integrated into your device's hardware and software to protect your transactions.

To authorise your payment, you must enter a code previously set by you and verify via the "Face ID" or "Touch ID" function of your device. For the purpose of payment processing, the information you provide during the order process together with the information about your order is transmitted to Apple in encrypted form. After the payment has been made, Apple sends us your device account number and a transaction-specific, dynamic security code to confirm successful payment.

The legal basis for the associated data processing is Art. 6(1)(b) GDPR, i.e. the processing of your data is necessary for the performance of the agreement on payment for your purchase by Apple Pay. You can disable the option to use Apple Pay in your device settings.

Further information on data processing by Apple Pay can be found at https://support.apple.com/de-de/101554 andhttps://www.apple.com/de/privacy/.

4.3.6 Review of the order

Maren Jewellery offers you the opportunity to review your order in our online shop. For the review of your purchase and service experience, Maren Jewellery uses the online review platform Trustpilot, a service provided by Trustpilot A/S, Pilestraede 58, 5th floor, 1112 Copenhagen K, Denmark.

Trustpilot is an online review community that gives companies the opportunity to benefit from authentic feedback that customers share about their purchase and service experiences.

In order to use Trustpilot's services, Maren Jewellery passes your personal data such as email address, order date and order number on to Trustpilot.

After purchases in our online shop, you will receive a maximum of one email per year inviting you to submit a product review and one email inviting you to submit a service review.

Further information on Trustpilot and the processing and visibility of your personal data can be found in the privacy policy of Trustpilot A/S, Pilestraede 58, 5th floor, 1112 Copenhagen K, Denmark, email: support@trustpilot.com, available at https://de.legal.trustpilot.com/for-reviewers/end-user-privacy-terms

The legal basis for the associated data processing is Art. 6(1)(b) GDPR (performance of the agreement on the provision of your customer account).

4.3.7 Postal mailings

As part of your order in our online shop, we receive your postal address to process your order. We also use your postal address to occasionally send you printed advertising or offers for our products after your order. You can object to this form of advertising at any time, most easily by sending an informal email to info@marenjewellery.com

4.3.8 Payment by bank transfer

Finally, Maren Jewellery also offers you the option of payment by "bank transfer". If you choose bank transfer, you transmit your payment and account details directly to your bank, which then carries out the payment transaction accordingly. In this respect, no processing of your personal data by Maren Jewellery takes place.

 

4.3.9 Data processing for bonus programmes

 

We enable our customers to participate in the bonus programme of Keepoala GmbH, Schwanseestraße 56, 81549 Munich, Germany ("Keepoala"), which rewards customers  for ordering with fewer returns and for providing detailed reasons for returns. This enables us to improve our offering and products and become even more sustainable. Rewards are recorded in the form of a points system within Keepoala's bonus programme, whereby points can be redeemed for rewards from participating retailers such as Maren Jewellery. For the purpose of correctly recording and taking into account orders eligible for the bonus programme and assigning them to Keepoala users, we transfer order data (email address, customer ID, order number / order reference, cart items, cart amount, item ID, item price, shipping country) to Keepoala, where it is then stored and evaluated. The described data processing by us only takes place when customers with an active user profile at Keepoala place orders with us. It is based on our legitimate interest in the correct calculation of rewards for customers participating in Keepoala's bonus programme, as well as on our legitimate customer interest in the seamless assignment of reward-eligible orders to the Keepoala user profile in accordance with Art. 6(1)(f) GDPR. Keepoala is the controller responsible for data processing carried out by Keepoala; please refer to its Privacy Policy where you can find further information on data protection at Keepoala. 

4.4 Disclosure of data

Your personal data will not be transferred to third parties for purposes other than those listed below:

Maren Jewellery only passes your personal data on to third parties if

• you have given Maren Jewellery your consent pursuant to Art. 6(1)(a) GDPR,
• the processing is necessary for the performance of a contract or for carrying out pre-contractual measures pursuant to Art. 6(1)(b) GDPR,
• in the event that the processing is necessary pursuant to Art. 6(1)(c) GDPR for compliance with a legal obligation,
• the disclosure is necessary pursuant to Art. 6(1)(f) GDPR for the protection of the legitimate interests of Maren Jewellery and there is no reason to assume that you have an overriding legitimate interest in your data not being disclosed;

4.5 Email newsletter

Maren Jewellery may offer all customers of this Website the option of receiving an email newsletter.

To send the email newsletter, Maren Jewellery uses the so-called double opt-in procedure, i.e. you will only be sent a newsletter by email once you have expressly confirmed that Maren Jewellery should activate the newsletter service. Maren Jewellery will therefore send you a notification email after your registration and ask you to confirm activation by clicking on a link contained in this email. In this way, you consent to receiving the email newsletter. When you sign up for our newsletter, your IP address and the date of registration are stored. This storage serves solely as proof in the event that a third party misuses your email address to sign you up for the email newsletter without your knowledge or authorisation.

You can revoke your consent to receiving the email newsletter at any time and without stating reasons. The easiest way to do this is by clicking the "Unsubscribe" link found in every email newsletter.

The legal basis for the associated data processing is Art. 6(1)(a) GDPR in conjunction with your consent.

Maren Jewellery uses the external service provider Klaviyo, Inc., 125 Summer Street, Floor 6, Boston, MA 02110, USA ("Klaviyo") to process newsletter distribution. Maren Jewellery only transfers the email addresses required for sending to Klaviyo, where they are temporarily stored for the purposes of sending the newsletter. Further information about how Klaviyo handles your personal data can be found in the Data Processing Agreement of Klaviyo at Data Processing Agreement | Klaviyo Legal.

 The legal basis for the associated data processing is Art. 6(1)(a) GDPR in conjunction with your consent. If the use of Klaviyo results in a transfer of data to the USA, the level of data protection in the USA is considered adequate on the basis of the Data Privacy Framework. The corresponding transfer of data to the USA is based on Art. 45(1), (3) sentence 1 GDPR.

 

4.6 Contact by email

If you send inquiries to Maren Jewellery by email, Maren Jewellery processes the information you provide therein, including the contact details you provide, for the purpose of processing and responding to the inquiry.

The legal basis for this is Art. 6(1)(b) GDPR (performance of a contract - the processing of your data is necessary for the performance of the agreement to answer the questions or concerns) or Art. 6(1)(f) GDPR (balancing of interests - based on the legitimate and overriding interest of Maren Jewellery in processing inquiries from customers of this Website and in being able to offer customers of this Website the best possible service, whereby Maren Jewellery always takes care to limit the processing of customer data to what is necessary). Your data will be deleted once your inquiry has been processed.

4.7 Chat function on marenjewellery.com

We offer you the option to communicate with Maren Jewellery via the chat function on our Website. The provider of this chat function is Tawk.to Ltd., 187 E Warm Springs Rd, SB298, Las Vegas, Nevada 89119, USA ("Tawk"). In connection with our communication via Tawk's chat function, we process any personal data you provide in order to answer your questions and delete this data afterwards. In addition, the chat history, your IP address at the time of the chat and your country of origin are processed for security purposes and internal statistics. Tawk generally stores this personal data only at the registered office of its European branch, tawk.to Ltd. in England. The legal basis for the processing of your personal data is Art. 6(1)(b) (performance of a contract - the processing of your data is necessary for the performance of the agreement on the use of the chat function). Further information on data protection at Tawk can be found at https://www.tawk.to/data-protection/

5. Use of cookies

5.1 General - What are cookies?

Cookies are small text files that are stored by your browser on your device in order to save certain information. The next time you access this Website using the same device, the information stored in cookies is subsequently sent back either to this Website ("first-party cookie") or to another website to which the cookie belongs ("third-party cookie").

Through the stored and returned information, the respective website recognises that you have already accessed and visited it with the browser of your device. Maren Jewellery uses this information to be able to design and display the Website to you optimally according to your preferences. Only the cookie itself is identified on your device.

Personal data is only stored with your express consent, or if this is absolutely necessary in order to be able to use the service offered and accessed by you accordingly.

5.2 Withdrawal of consent to the use of cookies

You can withdraw your consent to the use of cookies at any time with effect for the future, provided they are not absolutely necessary (see section 5.4.1), here .

5.3 Deletion of all cookies

You also have the option at any time of disabling cookies generally in your browser. This prevents cookies from being stored on your device and means that you will be asked each time whether you agree to cookies being set.

However, Maren Jewellery points out that disabling cookies generally may lead to limitations in functionality in connection with the use of this Website.

5.4 Types of cookies in detail

Depending on their purpose and function, cookies are divided into the following categories:

1) Essential cookies

2) Functional and statistics cookies

3) Marketing cookies

Below, Maren Jewellery informs you in detail about the different types of cookies and which cookies are set and used in each case - where applicable after your consent.

5.4.1 Essential cookies

Essential cookies include cookies that are absolutely necessary.

Strictly necessary cookies ensure functions without which you could not use this Website as intended. These cookies are used exclusively by Maren Jewellery and are therefore first-party cookies. This means that all information stored in the cookies is returned to this Website.

The use of strictly necessary cookies on this Website is possible and permitted without your consent. For this reason, strictly necessary cookies cannot be individually deactivated or activated either. However, you always have the option of disabling cookies generally in your browser. However, this may lead to functional restrictions in connection with the use of this Website.

The legal basis for the use of strictly necessary cookies is Art. 6(1)(b) GDPR (performance of a contract) or Art. 6(1)(f) GDPR (balancing of interests, based on the legitimate and overriding interest of Maren Jewellery in the technically smooth provision of this Website and the functionalities offered through it).

5.4.2 Functional and statistics cookies

Functional cookies enable this Website to store information you have already provided (such as name or email address) and, based on this, offer you improved and more personal functions. Maren Jewellery collects and stores these cookies exclusively in such a way that your customer behaviour cannot be tracked on other websites.

The legal basis for the use of functional cookies is Art. 6(1)(a) GDPR in conjunction with your consent.

Statistics cookies collect aggregated information about how this Website is used in order to improve its attractiveness, content and functionality. These cookies help Maren Jewellery determine whether, which, how often and for how long subpages of this Website are visited and which content customers are particularly interested in. Specifically, Maren Jewellery records in particular the number of visits to a page, the number of subpages accessed, the time spent on this Website, the order of the pages visited, which search terms led you to Maren Jewellery, the country, region and, if applicable, city from which access is made, as well as the proportion of mobile devices accessing this Website. Furthermore, Maren Jewellery records movements, "clicks" and scrolling with the computer mouse in order to understand which areas of this Website are of particular interest to customers. These cookies do not store any information that allows the customer to be identified. The collected information is aggregated and does not allow Maren Jewellery to draw any direct conclusions about your person. They serve solely to compile statistics in order to tailor the content of this Website more specifically to customer needs, improve the customer experience and optimise Maren Jewellery's offering.

The legal basis for the use of functional cookies and statistics cookies is Art. 6(1)(a) GDPR in conjunction with your consent.

Data transfer to the USA

The services required for these purposes may transfer your personal data, such as the IP address of your device, to the USA. On 10 July 2023, the European Commission adopted its adequacy decision for the EU-US Data Privacy Framework. It stipulates that the USA ensures an adequate level of protection for personal data transferred from the EU to US companies that is comparable to that of the EU. The activation of these services and the associated transfer of your data to the USA therefore takes place on the basis of your consent pursuant to Art. 6(1)(a) GDPR in conjunction with Art. 45(1), (3) GDPR.

Withdrawal of consent to the use of functional and statistics cookies

You can withdraw your consent to the use of functional and statistics cookies at any time with effect for the future here .

Statistics cookies in detail:

1. a. Google Analytics

This Website uses Google Analytics, a web analytics service provided by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses these statistics cookies, which, if you give your consent, are stored on your computer and enable an analysis of your use of the Website. The information generated by the cookie about your use of this Website is transmitted to a Google server in the USA and stored there. However, due to the activation of IP anonymisation "anonymizeIp()" on this platform, your IP address is first shortened by Google within Member States of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. On behalf of the operator of this Website, Google will use this information to evaluate your use of the Website, compile reports on platform activity and provide other services relating to platform use and internet use to the website operator.

The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.

Maren Jewellery uses Google Analytics in order to analyse and regularly improve the use of this Website. Using the statistics obtained, Maren Jewellery can improve its offering and make it more interesting for you as a customer.

Information about the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, fax: +353 (1) 436 1001, email: support-deutschland@google.com.

Customer terms: http://www.google.com/analytics/terms/de.html
Privacy overview: https://policies.google.com/?hl=de&gl=de
Privacy policy: http://www.google.de/intl/de/policies/privacy.

Maren Jewellery points out that the Google Analytics cookie has a storage period of 26 months.

Order processing:

Maren Jewellery has concluded a data processing agreement with Google that is aligned with the German data protection authorities.

The legal basis for the associated data processing is your consent pursuant to Art. 6(1)(a) in conjunction with Art. 45(1), (3) GDPR.

Withdrawalof consent to the use of statistics cookies:

You can withdraw your consent to the use of statistics cookies at any time with effect for the future here .

Objection to data processing:

You can also prevent the storage of cookies by setting your browser software accordingly; however, Maren Jewellery points out that in this case you may not be able to use all functions of this Website in full.

You can also prevent the collection and transmission of data relating to your use of the Website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

b. Hotjar

This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta ("Hotjar").

Hotjar enables Maren Jewellery to statistically evaluate visitor data. With Hotjar, we can, among other things, record your mouse and scroll movements and clicks. Hotjar can also determine how long you remain with the mouse pointer on a particular spot or how long you remain on a page, and when you leave it again. Hotjar uses this information to create so-called heat maps, which can be used to determine which website areas are viewed preferentially by website visitors. In addition, we can also determine at what point you stopped entering information in our contact form (so-called conversion funnels).

If you have consented to the use of Hotjar, Hotjar automatically collects information about your user behaviour during your visit to our Website. Maren Jewellery has used its own tracking code to collect this information. The following data can be collected via your computer or your browser:

• IP address of your computer (collected and stored in anonymised format)

• Screen size

• Browser information (which browser, which version, etc.)

• Your location (but only the country)

• Your preferred language setting

• Visited websites (subpages)

• Date and time of access to one of our subpages (websites)

In addition, the cookies set also store data that is placed on your computer (usually in your browser). No personal data is collected in this context. As a rule, Hotjar does not pass any collected data on to third parties. However, Hotjar expressly points out that it is sometimes necessary to share data with Amazon Web Services. In that case, parts of your information are stored on their servers. However, Amazon is bound by a duty of confidentiality not to disclose this data. Your data is processed by Hotjar in accordance with the privacy policy available at https://www.hotjar.com/legal/policies/privacy. The legal basis for the associated data processing is Art. 6(1)(a) GDPR in conjunction with your consent. Withdrawal of consent to the use of statistics cookies: You can withdraw your consent to the use of statistics cookies at any time with effect for the future here .

Objection to data processing:

You have the option at any time to prevent the collection of your data. To do so, you must go to Hotjar's opt-out page, available at https://www.hotjar.com/privacy/do-not-track/ , and follow the instructions there.

In addition, you can also prevent the storage of cookies by setting your browser software accordingly; however, Maren Jewellery points out that in this case you may not be able to use all functions of this Website in full.

5.4.3 Marketing cookies

Marketing cookies come from external advertising companies (third-party cookies) and are used to collect information about the websites visited by the user in order to create targeted advertising for the user and display advertising aligned with their interests. They are also used to limit how often an ad appears and to measure the effectiveness of advertising campaigns. This information may be shared with third parties, e.g. advertisers.

The legal basis for the use of marketing cookies is Art. 6(1)(a) GDPR in conjunction with your consent. Data transfer to the USA

Data transfer to the USA

The services required for these marketing purposes transfer data about your use of this Website to the USA.  On 10 July 2023, the European Commission adopted its adequacy decision for the EU-US Data Privacy Framework. It stipulates that the USA ensures an adequate level of protection for personal data transferred from the EU to US companies that is comparable to that of the EU. The activation of these services and the associated transfer of your data to the USA therefore takes place on the basis of your consent pursuant to Art. 6(1)(a) GDPR in conjunction with Art. 45(1), (3) GDPR.

Withdrawal of consent to the use of marketing cookies: You can withdraw your consent to the use of marketing cookies at any time with effect for the future here .

Objection to data processing:

You can also manage marketing cookies, among other things, via tools developed in many countries as part of self-regulatory programmes, such as

• https://www.aboutads.info/choices/ (USA) or

• http://www.youronlinechoices.com/uk/your-ad-choices (EU).

Marketing cookies in detail:

a. Facebook Custom Audiences (for websites) / Conversion via Facebook Pixel

This Website uses the so-called Facebook Pixel from Facebook. The social network Facebook is operated by the company of the same name, Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, for users of our Website located in the EU, by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

• The Facebook Pixel is used for the following purposes: Facebook (Website) Custom Audience

Maren Jewellery uses the Facebook Pixel on the one hand for remarketing purposes in order to be able to target you again within 180 days.

This allows users of the websites to be shown interest-based advertisements ("Facebook Ads") when they visit "Facebook" or other websites that also use the process. We thereby pursue the interest of showing you advertising that is relevant to you in order to make our Website and offers more interesting for you.

• Facebook Conversion

On the other hand, with the help of the Facebook Pixel, Maren Jewellery wants to ensure that our Facebook Ads correspond to users' potential interests and do not appear annoying. With the help of the Facebook Pixel, we can track the effectiveness of Facebook Ads for statistical and market research purposes by seeing whether users were redirected to our Website after clicking on a Facebook Ad (so-called "conversion").

Due to the Facebook Pixel used, your browser automatically establishes a direct connection with Facebook's server if you have consented to the use of marketing cookies.

By integrating the Facebook Pixel, Facebook receives the information that you have accessed our Website or clicked on one of our ads and/or carried out further activities on our Website (e.g. viewed content, placed items in the shopping basket, started a purchase process or entered payment data). If you visit other websites that also use "Facebook Conversion", this information is also linked to your user account. However, we cannot see which other websites you visit. If you are registered with a Facebook service, Facebook can assign your visits to your account. Even if you are not registered with Facebook or not logged in, it is possible that Facebook will learn and store your IP address and other identifying features.

Your data is processed by Facebook in accordance with Facebook's data policy, available at https://www.facebook.com/policy.php. Further information and details about the Facebook Pixel and how it works can also be found in Facebook's help section at: https://www.facebook.com/business/help.

We point out that this cookie has a term of 180 days.

On 10 July 2023, the European Commission adopted its adequacy decision for the EU-US Data Privacy Framework. It stipulates that the USA ensures an adequate level of protection for personal data transferred from the EU to US companies that is comparable to that of the EU. The activation of these services and the associated transfer of your data to the USA therefore takes place on the basis of your consent pursuant to Art. 6(1)(a) GDPR in conjunction with Art. 45(1), (3) GDPR. Withdrawal of consent to the use of marketing cookies: You can withdraw your consent to the use of marketing cookies at any time with effect for the future here . Objection to data processing: You can prevent the use of the Facebook Pixel in various ways by

• making a corresponding setting in your browser software,

• changing the settings as a logged-in user of the Facebook social network at https://www.facebook.com/settings/?tab=ads# , or

• disabling it on the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org . However, please note that in this case you may not be able to use all functions of this offer in full.

5.4.4 Affiliate marketing

This website uses the performance advertising network of AWIN AG, Eichhornstraße 3, 10785 Berlin (hereinafter "AWIN"). In this context, AWIN stores cookies on users' devices to document transactions (e.g. "sales leads") when they visit or use websites or other online services of its customers (e.g. subscribing to a newsletter or placing an online order). These cookies serve solely the purpose of correctly attributing the success of an advertising medium and the corresponding billing within the network. The AWIN tracking cookies store an individual sequence of digits that cannot be assigned to the individual user, with which the partner programme of an advertiser, the publisher, the time of the user's action (click or view) are documented. In this context, AWIN also collects information about the device from which a transaction is carried out by means of fingerprinting, e.g. the operating system and the browser used to access the site, and when a particular advertising medium was clicked on from a device. The legal basis for the associated data processing is Art. 6(1)(a) GDPR in conjunction with your consent. Withdrawal of consent: You can withdraw your consent to the use of AWIN affiliate marketing cookies at any time with effect for the future here . Further information on data processing by AWIN can be found in the Privacy Policy of AWIN.

 

5.4.5 Google Ads Customer Match

We use Google Ads Customer Match (hereinafter "Google Customer Match"), which is offered for persons from the European Economic Area and Switzerland by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland and for all other persons by Google LLC 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (together "Google").

With Google Customer Match, we import the customer email addresses available to us, which are encrypted using an algorithm, into our Google AdWords account. Google Customer Match compares the encrypted email lists in AdWords with its own database of users registered with Google. Google cannot decrypt the encrypted data unless you are a customer of Google products. On the basis of this comparison with existing Google customers and interested parties in Google Search, the Google Shopping tab, Gmail, on YouTube, in Google's networks and with Google's advertising partners, audiences can be created, reached more effectively on other websites and addressed more specifically with ads and campaigns by means of remarketing based on their interests. After the Customer Match lists have been created, the encrypted customer data is automatically deleted.

Recipients of the data are Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland and, where applicable, Google LLC 1600 Amphitheatre Parkway Mountain View, CA 94043, USA as processor. On 10 July 2023, the European Commission adopted its adequacy decision for the EU-US Data Privacy Framework. It stipulates that the USA ensures an adequate level of protection for personal data transferred from the EU to US companies that is comparable to that of the EU. The activation of this service and the associated transfer of your data to the USA therefore takes place on the basis of your consent pursuant to Art. 6(1)(a) GDPR in conjunction with Art. 45(1), (3) GDPR.

Withdrawal: You can withdraw your consent to the use of marketing cookies at any time with effect for the future here .

Objection to data processing: You can also prevent cookies from being set by adjusting your browser software settings. Alternatively, you can customise personalised advertising in your Google user account under the Privacy section according to your preferences. To do so, sign in to Google and go to "Manage your Google Account" and then to the "Data & privacy" section.

In addition, you can disable the use of cookies by Google by following the link below and installing the plug-in provided there: https://www.google.com/settings/ads/plugin.

5.4.6 Google Enhanced Conversions

           In connection with Google Ads, we use the "Google Enhanced Conversions" extension from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). This function makes it possible to transmit the personal data you enter on our website (email address, telephone number, name, address) to Google in hashed, i.e. pseudonymised, form in order to measure conversions (i.e. completed actions such as purchases or inquiries) more accurately and optimise advertising campaigns. Google combines the transmitted information with existing usage data and provides us with statistical evaluations based on this. We only receive aggregated metrics. If you are logged into your Google account while using the service, Google may assign the data to your account. You can prevent this by logging out of your Google account before visiting our website or by not giving your consent to the processing via our cookie banner.

The legal basis for processing your personal data is Art. 6(1)(a) GDPR in conjunction with your consent. You can give your consent via our cookie banner and withdraw it at any time with effect for the future without stating reasons.

It cannot be ruled out that your data may be transmitted to Google in the USA in this context. On 10 July 2023, the European Commission adopted its adequacy decision for the EU-US Data Privacy Framework. It stipulates that the USA ensures an adequate level of protection for personal data transferred from the EU to US companies that is comparable to that of the EU. Any transfer of your data to the USA takes place on the basis of your consent pursuant to Art. 6(1)(a) GDPR in conjunction with Art. 45(1), (3) GDPR.

Further information on Google Enhanced Conversions can be found at https://support.google.com/google-ads/answer/9888656?hl=de.

5.4.7 Everflow

We use the "Everflow" app from Everflow Technologies Inc., 530 Showers Drive Suite 7-302 Mountain View, CA 94040, USA, on our website. Everflow serves as a performance marketing and tracking platform and enables us to analyse and optimise advertising measures and affiliate programmes. For this purpose, the following data is collected and processed during your visit to the website: IP address (including approximate location data), device identifiers, browser type, operating system, pages visited, click behaviour, referrer URLs, unique user IDs and affiliate-specific IDs. Storage and analysis take place via cookies as well as pixel tags or server-side parameters that serve a pseudonymised user identifier and do not contain directly identifying data.

The legal basis for processing is Art. 6(1)(a) GDPR in conjunction with your consent. You can withdraw your consent to the use of Everflow or the setting of corresponding cookies at any time in the cookie banner or prevent it via browser settings. Everflow may transfer data to the USA. On 10 July 2023, the European Commission adopted its adequacy decision for the EU-US Data Privacy Framework. It stipulates that the USA ensures an adequate level of protection for personal data transferred from the EU to US companies that is comparable to that of the EU. Your data is therefore transferred to the USA on the basis of your consent pursuant to Art. 6(1)(a) GDPR in conjunction with Art. 45(1), (3) GDPR.

Further information on data processing by Everflow as well as on the cookies used and storage periods can be found athttps://www.everflow.io/legal/privacy-policy andhttps://www.everflow.io/legal/data-processing-addendum.

 

6. Third-party content

The internet thrives on connections. For this reason, on our Website you will find not only our own content. We have also integrated third-party content to make our Website better, more interesting and more relevant to you. When you access one of our pages containing such third-party content, your browser establishes a direct connection to the servers of the respective provider and retrieves the content there in order to display it to you.

a. Google reCaptcha

"Captchas" are a security feature of our Website used to determine whether a particular input is made by a human or a computer. Maren Jewellery uses the "reCAPTCHA" service of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA ("Google") for this purpose.

When you visit a page with input options, we transmit information about your access to the reCAPTCHA service. In particular, it checks on the basis of the following information whether you are a human or a computer:

• the IP address of your device;
• referrer (address of the Maren Jewellery website on which the captcha is used);
• information about the browser you use (e.g. browser type and version, screen resolution, language, installed plugins, time and date);
• if you are signed in to Google, your Google account;
• your browsing behaviour on websites;
• your input behaviour (e.g. your mouse movements on the reCAPTCHA areas);
• where applicable, your answers to small tasks in which you have to identify images.

The cookies used in connection with this tool have a storage period of up to 6 months. Further information can be found in Google's privacy notices and the terms of use for Google services.

On 10 July 2023, the European Commission adopted its adequacy decision for the EU-US Data Privacy Framework. It stipulates that the USA ensures an adequate level of protection for personal data transferred from the EU to US companies that is comparable to that of the EU. The activation of these services and the associated transfer of your data to the USA therefore takes place on the basis of your consent pursuant to Art. 6(1)(a) GDPR in conjunction with Art. 45(1), (3) GDPR.

7. Use of external service providers

External service providers are commissioned with data processing for the operation of this Website (e.g. for the storage of data in data centres). Where necessary, these service providers also process personal data. The service providers are carefully selected and monitored by Maren Jewellery. They process the data exclusively in accordance with Maren Jewellery's instructions and are also bound by this Privacy Policy.

8. Storage period

Maren Jewellery stores personal data only for as long as necessary to achieve the purposes stated here or as required by the retention periods prescribed by law. Unless otherwise described here, the data provided by you within the meaning of section 4.1 is therefore deleted no later than after the expiry of any commercial and tax law retention periods after 6 years.

9. Objection

If data is processed on the basis of Art. 6(1)(f) GDPR (data processing to safeguard legitimate interests on the basis of a balancing of interests), you have the right to object to the processing under the conditions of Art. 21 GDPR. To declare your objection, you can send Maren Jewellery an email to info@marenjewellery.com.

10. Your rights

You have the following rights vis-à-vis Maren Jewellery regarding your personal data:

• Right of access,
• Right to rectification or erasure
• Right to restriction of processing

You also have the right to lodge a complaint with a data protection supervisory authority regarding the processing of your personal data by Maren Jewelleryzu beschweren.

11. Questions

If you have any questions or suggestions regarding data protection, you can contact Maren Jewellery at any time.

My contact details:

Maren Jewellery
Owner: Helge Hauptmann
Rimstinger Str. 28B
83254 Breitbrunn am Chiemsee

Email: info@marenjewellery.com

Status: April 2026