Privacy policy
This is the privacy policy of Maren Jewellery, available at https://marenjewellery.com, (hereinafter "Website"). Maren Jewellery takes the protection of your privacy and your persone-related Maren Jewellery takes data very seriously. Accordingly, Maren Jewellery complies with all relevant data protection regulations and is constantly striving to optimize data protection.
In this privacy policy, you will be informed about the purposes and legal basis on which Maren Jewellery processes your personal data and how long Maren Jewellery stores this data. We also explain how the protection of your personal data is ensured.
Table of Contents
- Responsible person
- Personal data
- Operation of the website
- Processed data
- Automatically collected data
- Customer account
- Orders in the online shop
- Disclosure of data
- Email Newsletter
- Contact via contact form and/or email
- Use of cookies
- General – What are cookies?
- Revocation of consent to the use of cookies
- Deletion of all cookies
- Types of cookies in detail
- Third-party content
- Use of external service providers
- Storage duration
- Objection
- Your rights
- Questions
1. Controller
The party responsible for processing your personal data is:
Maren Jewellery
Owner: Helge Hauptmann
Rimstinger Str. 28B
83254 Breitbrunn am Chiemsee.
You can find more information in the Imprint.
2. Personal data
Personal data is information that relates to an identified or identifiable natural person, such as your name, your email address, your telephone number, your postal address, or the IP address of your computer (hereinafter referred to as "data" or "personal data").
3. Operation of the website
Maren Jewellery processes your personal data in order to provide you with the information available on this website. If you use services offered on the website (e.g. contacting us to request information via email), Maren Jewellery will only process the data you enter to provide the requested service.
Unless otherwise specified in the following regulations, the legal basis for the data processing associated herewith is Art. 6 para. 1 f) of the General Data Protection Regulation (GDPR), i.e., a balancing of interests, based on the legitimate and overriding interest of Maren Jewellery to provide you with this website and the products and services offered on it, whereby Maren Jewellery always ensures that the processing of your data is limited to the necessary extent.
4. Processed data
4.1 Automatically Collected Data
When you access this website, information is automatically sent to the server of this website by the browser used on your device. This information is temporarily stored in a so-called log file. The following information is collected without your intervention and stored until it is automatically deleted:
- the address of the page you accessed on this website,
- the address of the website you visited immediately before (the so-called "referrer"),
- IP address of your device,
- Date and time of your request,
- Transfer status (file transferred, file not found, etc.),
- Properties of your device, in particular the operating system, the browser used, and the window size of your browser;
The data mentioned will be processed by Maren Jewellery for the following purposes:
- Ensuring a smooth connection to the website,
- Ensuring a comfortable use of this website,
- Evaluation of system security and stability as well as
- for further administrative purposes.
The data stored in the log files will be deleted or anonymized no later than 7 days. The legal basis for this is Art. 6 para. 1 f) GDPR (balancing of interests, based on the legitimate interest of Maren Jewellery to ensure the technical functionality of this website).
In no case does Maren Jewellery use the collected data for the purpose of drawing conclusions about your person.
4.2 Customer account
Maren Jewellery offers you the option to set up a personal customer account (hereinafter referred to as "customer account"). In the customer account, you can store your personal information. The customer account makes shopping in the online store and processing your orders more convenient, as you do not have to enter your personal data again with every purchase. The agreement for providing the customer account also includes that you will receive a maximum of two emails per year: one inviting you to submit a product review and one inviting you to submit a service review.
To set up a personal customer account, Maren Jewellery requires your first and last name. In addition, customers must provide their email address and a password of their choice. The email address provided by the customer also serves as the login ID for the customer account. After successful registration, the customer automatically receives a confirmation by email. In this way, the customer concludes the contract for the provision of the customer account with Maren Jewellery. Customers can also manage their personal information in their customer account. including their date of birth store and conveniently shop in the online store. In the personal area of the customer account ("Account"), the information can be updated at any time.
Your A customer account also allows you to collect points and redeem them for vouchers from Maren Jewellery for Maren Jewellery products. Points are awarded as follows: Create a customer account 10 points, place an order 10 points per 1 €, birthday 50 points, Instagram follow 20 points. Every 20,000 points can be redeemed for a 100.00 € voucher. You can also generate a 5% discount code for a purchase yourself and send it by email to a friend. As a reward, you will also receive a 5% discount code. Please make sure that the recipient agrees to receive such emails from you. Maren Jewellery uses the Influence.io service from REVIEWS.io 2020 GmbH for this purpose. Skalitzer Str. 104, 10997 Berlin ("REVIEWS.io"). For collecting the points and allocating and communicating about the vouchers, we process First and last name, email address, order number, order value, as well as, if applicable, the customer's Instagram account name and date of birth. We transmit this data to the service provider REVIEWS.io, who then forwards it to Feedback Group LLC, 1201 Orange St. Ste 600 One Commercial Center, Wilmington, New Castle, DE 19801, USA. For more information about data protection at Influence.io, please visit Privacy Policy | Influence.io.
Of course, the customer can terminate their contract for the provision of the customer account at any time and without giving reasons. In this case, unused points will expire. The easiest way to do this is by sending an informal email to info@marenjewellery.com.
The legal basis for the data processing associated with this is Art. 6 para. 1 b) GDPR (performance of contract). Insofar as the use of Influence.io results in data being transferred to the USA, the level of data protection in the USA is ensured by the Data Privacy Framework is considered guaranteed. The corresponding data transfer to the USA is based on Art. 45 para. 1, para. 3 sentence 1 GDPR.
4.3 Orders in the online shop
In the online shop, you can order Maren Jewellery products as a guest or a registered customer. If you make a purchase as a guest, Maren Jewellery requires a salutation, first and last name, address, and phone number. When a registered customer makes a purchase, Maren Jewellery processes the data stored in the customer account. The processing of your personal data serves the purpose of concluding and fulfilling the contract as well as handling your order, including payment and delivery.
The legal basis for the aforementioned data processing is Art. 6 para. 1 b) GDPR (fulfillment of contract for the execution and processing of contracts).
Maren Jewellery deletes your personal data processed in connection with orders at the latest after the expiry of statutory warranty periods, unless statutory retention obligations prevent this.
4.3.1 Shopify
For the operation of our online shop, Maren Jewellery uses the Shopify platform, a service provided by Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland. The parent company, Shopify Inc., is based at 126 York Street, Suite 200, Ottawa, ON, Canada, K1N 5T5.
Shopify provides an e-commerce platform through which Maren Jewellery offers its goods for sale. The data provided during the ordering process, as well as your IP address, the device you use, your browser, and information about the orders you place, are stored on a Shopify server in Ireland. However, personal data may also be processed on behalf of Shopify Inc. in Canada. In the event of a data transfer to Canada, the so-called adequacy decision of the European Commission considers the level of data protection in Canada to be adequate.
Information about Shopify: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland, Email: hilfe@shopify.de. Further information about Shopify can also be found in the privacy policy at http://www.shopify.com/legal/privacy.
The legal basis for the data processing associated herewith is Art. 6 para. 1 b) GDPR (fulfillment of contract for the execution and processing of contracts) or Art. 6 para. 1 f) GDPR (balancing of interests, based on the legitimate interest of Maren Jewellery to be able to distribute our offered products quickly, easily, and securely).
4.3.2 Credit card payment
If you wish to pay for your order – where possible – with your credit card, Maren Jewellery requires the information marked as mandatory with an (*) on the payment page of the website for payment processing, in particular your name, address, email address, credit card number, name of the cardholder, and the credit card's expiration date. Maren Jewellery checks the data you enter together with the details of your order to detect any potential misuse of the credit card at an early stage and uses the data, after successful verification, to process the agreed payment by credit card.
The legal basis for the data processing associated with this is, on the one hand, Art. 6 para. 1 b) GDPR, i.e. the processing of your data is necessary for fulfilling the agreement regarding payment for your purchase by credit card. On the other hand, the legal basis is Art. 6 para. 1 f) GDPR (balancing of interests, based on our interest in offering you effective and secure payment options and, in this context, preventing credit card misuse and fraud).
4.3.3 Payment with PayPal
If you would like to pay for your order – where possible – with PayPal, the amount you need to pay along with your first and last name, delivery address, E-mailAddress, date of birth, and bank details are transmitted to PayPal (i.e., to PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg) so that you can authorize the payment to Maren Jewellery via PayPal. A PayPal account is required for this. This also applies if you pay for your order using the PayPal 0% financing payment method by installment. In addition, PayPal offers the option to process virtual payments via credit cards if a user does not have a PayPal account. The legal basis for the data processing associated with this is Art. 6 para. 1 b) GDPR, i.e., the processing of your data is necessary for fulfilling the agreement regarding payment for your purchase via PayPal.
For certain payment transactions (PayPal 0% financing), your data will be transmitted by PayPal to credit agencies. This transmission is for the purpose of identity and credit checks. For more information about data protection at PayPal, please visit the PayPal website at https://www.paypal.com/de/webapps/mpp/ua/privacy-full. Payment with PayPal is voluntary; Maren Jewellery offers you a range of other payment options. The legal basis for the data processing associated with this is Art. 6 para. 1 f) GDPR (balancing of interests, based on the legitimate and overriding interest of Maren Jewellery in offering you effective and secure payment options and preventing fraud in this context).
4.3.4 Purchase on account (Klarna)
Maren Jewellery may also offer you the option to pay by "purchase on account" through the service provider Klarna (Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden). If you choose to purchase on account, you will provide Klarna, as part of your agreement with them, with the personal data necessary for processing the purchase on account, identity and credit checks, and fraud prevention (first and last name, address, email address, IP address, phone number), as well as the data required for processing the purchase on account (number of items, item number, invoice amount, and taxes in percent). This data is collected so that Klarna can carry out an identity and credit check and issue an invoice in order to process your purchase with the invoicing method you have selected.
With regard to identity and credit checks, Klarna may obtain information from the following credit agencies:
- Schufa Holding AG, Kormoranweg 5, 65203 Wiesbaden
Further information about the activities of SCHUFA can be found in the SCHUFA information sheet according to Art. 14 GDPR or online at www.schufa.de/privacy can be viewed
- Creditreform Boniversum GmbH, Hellersbergstraße 11, 41460 Neuss
Further information about the activities of Creditreform Boniversum GmbH can be found online at www.boniversum.de/EU-GDPR/ can be viewed.
- Deutsche Post Direkt GmbH, Junkersring 57, 53844 Troisdorf
Further information about the activities of Deutsche Post Direkt GmbH can be found in the information sheet according to Art. 14 GDPR at https://www.deutschepost.de/datenschutz can be removed.
- infoscore Consumer Data GmbH (part of Arvato Financial Solutions), Rheinstraße 99, 76532 Baden-Baden
Further information about the activities of infoscore Consumer Data GmbH can be found in the information sheet according to Art. 14 GDPR at https://finance.arvato.com/de/datenschutz/ be removed.
- Regis24 GmbH, Wallstraße 58, 10719 Berlin
Further information about the activities of Regis24 GmbH can be found in the information sheet according to Art. 14 GDPR or online at www.regis24.de/ can be viewed.
- CRIF GmbH, Leopoldstraße 244, 80807 Munich
Further information about the activities of CRIF Bürgel GmbH can be found in the information sheet according to Art. 14 GDPR or online at
https://www.crif.de/datenschutz can be viewed.
With regard to fraud prevention, Klarna may obtain information from the following fraud prevention agencies:
- ThreatMetrix, Inc., 230 Park Ave #7, New York, NY 10169, USA
Further information about the activities of ThreatMetrix Inc can be found online at https://risk.lexisnexis.com/group/privacy-policycan be viewed.
- Emailage, 1 Fore Street, London, EC2Y 5EJ, UK
Further information about the activities of Emailage can be found online at https://risk.lexisnexis.com/group/privacy-policy can be viewed.
As part of the decision regarding the payment option "purchase on account," Klarna uses not only an address check but also information about your previous payment behavior as well as probability values regarding this behavior in the future. Klarna calculates these score values based on a scientifically recognized mathematical-statistical procedure. For this purpose, Klarna will also use your address data, among other things. You can find details about how Klarna processes your data in Klarna's privacy policy at https://www.klarna.com/de/datenschutz/ remove.
The legal basis for the data processing associated with this is Art. 6 para. 1 b) GDPR, i.e. the processing of your data is necessary for the fulfillment of the agreement regarding payment for your purchase by invoice or prepayment. In addition, the legal basis is Art. 6 para. 1 f) GDPR (balancing of interests, based on Klarna's interest in offering you effective and secure payment options and, in this context, preventing fraud).
4.3.6 Order Review
Maren Jewellery offers you the opportunity to rate your order in our online shop. To review your purchase and service experience, Maren Jewellery uses the online review platform Trustpilot, a service provided by Trustpilot A/S, Pilestraede 58, 5th Floor, 1112 Copenhagen K, Denmark.
Trustpilot is an online review community that gives businesses the opportunity to benefit from authentic feedback shared by customers about their purchasing and service experiences.
To use Trustpilot's services, Maren Jewellery forwards your personal data, such as your email address, order date, and order number, to Trustpilot.
After making purchases in our online shop, you will receive a maximum of one email per year inviting you to submit a product review and one email inviting you to submit a service review.
Further information about Trustpilot, the processing and visibility of your personal data can be found in the privacy policy of Trustpilot A/S, Pilestraede 58, 5th floor, 1112 Copenhagen K, Denmark, email: support@trustpilot.com, available at https://de.legal.trustpilot.com/for-reviewers/end-user-privacy-terms
The legal basis for the data processing associated with this is Art. 6 para. 1 b) GDPR (fulfillment of the agreement regarding the provision of your customer account).
4.3.7 Postal mailings
As part of your order in our online shop, we receive your postal address to process your order. We also use your postal address to occasionally send you print advertising or offers for our products after your order. You can object to this form of advertising at any time, most easily by sending an informal email to info@marenjewellery.com
4.3.8 Payment by bank transfer
Maren Jewellery also offers you the option of payment via "bank transfer." If you choose to pay by bank transfer, you provide your payment and account details directly to your bank, which then processes the payment transaction accordingly. In this case, Maren Jewellery does not process your personal data.
4.3.9 Data processing for bonus programs
We enable our customers to participate in the bonus program of Keepoala GmbH, Schwanseestraße 56, 81549 Munich, Germany ("Keepoala"), which allows customers rewarded for ordering with fewer returns and providing detailed reasons for returns. This allows us to improve our offerings and products and become even more sustainable. Rewards are recorded in the form of a points system within Keepoala's bonus program, where points can be redeemed for rewards from participating retailers such as Maren Jewellery. We transmit order data (email address, customer ID, order number / job number, shopping cart items, shopping cart amount, item ID, item price, shipping country) to Keepoala for the purpose of properly recording and considering orders qualified for the bonus program and assigning them to Keepoala users, after which Keepoala stores and evaluates this data. The described data processing by us only takes place when customers with an active user profile at Keepoala place orders with us. It is based on our legitimate interest in the correct calculation of rewards for customers participating in Keepoala's bonus program, as well as our legitimate customer interest in the seamless assignment of reward-eligible orders to the Keepoala user profile in accordance with Art. 6 para. 1 f GDPR. The party responsible for data processing by Keepoala is Keepoala on their Privacy Policy we refer you to where you can find more information about data protection at Keepoala.
4.4 Disclosure of data
Your personal data will not be disclosed to third parties for purposes other than those listed below:
Maren Jewellery only shares your personal data with third parties if
- You have given your consent to Maren Jewellery pursuant to Art. 6 para. 1 a) GDPR,
- the processing is necessary for the performance of a contract or for carrying out pre-contractual measures pursuant to Art. 6 para. 1 b) GDPR,
- in the event that processing is necessary pursuant to Art. 6 para. 1 c) GDPR for compliance with a legal obligation,
- the disclosure pursuant to Art. 6 para. 1 f) GDPR to safeguard legitimate interests of Maren Jewellery is required and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data;
4.5 E-mail newsletter
If applicable, Maren Jewellery offers all customers of this website the option to receive an email newsletter.
For sending the email newsletter, Maren Jewellery uses the so-called double opt-in procedure. This means you will only receive a newsletter by email once you have explicitly confirmed that Maren Jewellery should activate the newsletter service. Therefore, after your registration, Maren Jewellery will send you a notification email and ask you to confirm the activation by clicking on a link contained in this email. In this way, you consent to receiving the email newsletter. When you sign up for our newsletter, your IP address and the date of registration are stored. This storage serves solely as proof in case a third party misuses your email address to sign you up for the email newsletter without your knowledge or authorization.
You can withdraw your consent to receive the email newsletter at any time and without giving reasons. The easiest way to do this is by clicking the "Unsubscribe" link, which can be found in every email newsletter.
The legal basis for the data processing associated with this is Art. 6 para. 1 a) GDPR in conjunction with your consent.
For the processing of newsletter distribution, Maren Jewellery uses the external service provider Klaviyo, Inc., 125 Summer Street, Floor 6, Boston, MA 02110, USA ("Klaviyo"). Maren Jewellery only transmits the email addresses required for sending to Klaviyo, which are temporarily stored by Klaviyo for the purpose of newsletter distribution. You can find more information about how Klaviyo handles your personal data in the Data Processing Agreement of Klaviyo below Data Processing Agreement | Klaviyo Legal.
The legal basis for the data processing associated herewith is Art. 6 para. 1 a) GDPR in conjunction with your consent. Insofar as through the When Klaviyo is used, data is transferred to the USA, and the level of data protection in the USA is based on the Data Privacy Frameworkis considered guaranteed. The corresponding data transfer to the USA is based on Art. 45 para. 1, para. 3 sentence 1 GDPR.
4.6 Contact via email
If you send inquiries to Maren Jewellery by email, Maren Jewellery will process the information you provide, including your contact details, in order to handle and respond to your inquiry.
The legal basis for this is Article 6(1)(b) GDPR (performance of a contract – the processing of your data is necessary for the fulfillment of the agreement regarding the response to your questions or concerns) or Article 6(1)(f) GDPR (balancing of interests – based on the legitimate and overriding interest of Maren Jewellery to process inquiries from customers of this website and to provide customers of this website with the best possible service, whereby Maren Jewellery always ensures that the processing of customer data is limited to what is necessary). After your inquiry has been processed, your data will be deleted.
4.7 Chat function on marenjewellery.com
We offer you the opportunity to communicate with Maren Jewellery via the chat function on our website. The provider of this chat function is Tawk.to Ltd., 187 E Warm Springs Rd, SB298, Las Vegas, Nevada 89119, USA ("Tawk"). In connection with our communication via Tawk's chat function, we process any personal data you provide in order to answer your questions and delete this data afterwards. In addition, the chat history, your IP address at the time of the chat, and your country of origin are processed for security purposes and internal statistics. Tawk generally stores this personal data only at the location of its European branch, tawk.to Ltd. in England. The legal basis for processing your personal data is Art. 6 para. 1 b) (performance of contract – the processing of your data is necessary for fulfilling the agreement on the use of the chat function). You can find more information about data protection at Tawk at https://www.tawk.to/data-protection/
5. Use of cookies
5.1 General – What are cookies?
Cookies are small text files that are stored by your browser on your device to save certain information. When you visit this website again with the same device, the information stored in the cookies will either be sent back to this website ("First Party Cookie") or to another website to which the cookie belongs ("Third Party Cookie").
Through the stored and returned information, the respective website recognizes that you have already accessed and visited it with the browser of your device. Maren Jewellery uses this information to optimally design and display the website according to your preferences. Only the cookie itself is identified on your device.
Personal data is only stored with your explicit consent, or if it is absolutely necessary in order to use the service offered and accessed by you accordingly.
5.2 Revocation of consent to the use of cookies
You can withdraw your consent to the use of cookies, unless they are strictly necessary (see section 5.4.1), at any time with effect for the future here revoke.
5.3 Deletion of all cookies
You also have the option to disable cookies in your browser at any time. This prevents cookies from being stored on your device and means you will be asked each time whether you agree to the use of cookies.
However, Maren Jewellery points out that the general deactivation of cookies may lead to functional limitations in connection with the use of this website.
5.4 Types of cookies in detail
Depending on their purpose and function, cookies are divided into the following categories:
1) Essential cookies
2) Functional and statistical cookies
3) Marketing Cookies
Maren Jewellery informs you below in detail about the different types of cookies and which cookies – if applicable, after your consent – are set and used.
5.4.1 Essential cookies
Essential cookies include strictly necessary cookies.
Strictly necessary cookies ensure functions without which you would not be able to use this website as intended. These cookies are used exclusively by Maren Jewellery and are therefore first-party cookies. This means that all information stored in the cookies is sent back to this website.
The use of strictly necessary cookies on this website is possible and permitted without your consent. For this reason, strictly necessary cookies cannot be individually deactivated or activated. However, you can disable cookies in your browser at any time. Please note that this may result in limited functionality when using this website.
The legal basis for the use of strictly necessary cookies is Art. 6 para. 1 b) GDPR (performance of a contract) or Art. 6 para. 1 f) GDPR (balancing of interests, based on the legitimate and overriding interest of Maren Jewellery in the technically smooth provision of this website and the functionalities offered through it).
5.4.2 Functional and statistical cookies
Functional cookies allow this website to store information you have already provided (such as name or email address) and, based on this, offer you improved and more personalized features. Maren Jewellery collects and stores these cookies exclusively in such a way that your customer behavior on other websites cannot be tracked.
The legal basis for the use of functional cookies is Art. 6 para. 1 a) GDPR in conjunction with your consent.
Statistics cookies collect aggregated information about how this website is used in order to improve its appeal, content, and functionality. These cookies help Maren Jewellery determine whether, which, how often, and how long subpages of this website are visited and which content customers are particularly interested in. Specifically, Maren Jewellery records the number of visits to a page, the number of subpages accessed, the time spent on this website, the order of pages visited, which search terms led you to Maren Jewellery, the country, region, and, if applicable, the city from which access occurs, as well as the proportion of mobile devices accessing this website. Maren Jewellery also records movements, "clicks," and scrolling with the computer mouse to understand which areas of this website are of particular interest to customers. These cookies do not store any information that would allow the identification of the customer. The information collected is aggregated and does not allow Maren Jewellery to draw any direct conclusions about you personally. They are used solely to create statistics in order to tailor the content of this website more specifically to customer needs, improve the customer experience, and optimize Maren Jewellery's offerings.
The legal basis for the use of functional cookies and statistics cookies is Art. 6 para. 1 a) GDPR in conjunction with your consent.
Data transfer to the USA
The services required for these purposes may, if necessary, transmit your personal data, such as the IP address of your device, to the USA. On 10.07.2023, the EU Commission adopted its adequacy decision for the EU-US Data Privacy Framework. This decision establishes that the USA ensures an adequate level of protection for personal data, comparable to that of the EU, for data transferred from the EU to US companies. The activation of these services and the associated transfer of your data to the USA therefore takes place on the basis of your consent pursuant to Art. 6 para. 1 a) GDPR in conjunction with Art. 45 para. 1, para. 3 GDPR.
Revocation of consent to the use of functional and statistical cookies
You can withdraw your consent to the use of functional and statistical cookies at any time with effect for the future here revoke.
Statistics cookies in detail:
- a. Google Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses these statistical cookies, which are stored on your computer with your consent and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is transmitted to a Google server in the USA and stored there. Due to the activation of IP anonymization "anonymizeIp()" on this platform, your IP address is, however, shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on platform activities, and to provide other services related to the use of the platform and the internet to the website operator.
The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
Maren Jewellery uses Google Analytics to analyze the use of this website and to regularly improve it. The statistics obtained allow Maren Jewellery to improve its offerings and make them more interesting for you as a customer.
Third-party information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001, Email: support-deutschland@google.com.
Customer Terms: http://www.google.com/analytics/terms/de.html
Privacy Overview: https://policies.google.com/?hl=de&gl=de
Privacy Policy: http://www.google.de/intl/de/policies/privacy.
Maren Jewellery points out that the Google Analytics cookie has a storage duration of 26 months.
Order processing:
Maren Jewellery has concluded a data processing agreement with Google that has been coordinated with the German data protection authorities.
Legal basis for the data processing associated with this is your consent pursuant to Art. 6 para. 1 a) in conjunction with Art. 45 para. 1, para. 3 GDPR.
Cancellationthe consent to the use of statistics cookies:
You can withdraw your consent to the use of statistical cookies at any time with effect for the future here revoke.
Objection to data processing:
You can also prevent the storage of cookies by adjusting your browser software settings accordingly; however, Maren Jewellery points out that in this case, you may not be able to use all the functions of this website to their full extent.
You can also prevent the collection and transmission of data related to your use of the website (including your IP address) to Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
b. Hotjar
This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta ("Hotjar").
Hotjar enables Maren Jewellery to statistically analyze visitor data. With Hotjar, we can, among other things, record your mouse and scroll movements as well as clicks. Hotjar can also determine how long you hovered your mouse pointer over a specific area or how long you stayed on a page, and when you left it. From this information, Hotjar creates so-called heatmaps, which allow us to see which areas of the website are most frequently viewed by visitors. In addition, we can also determine at which point you abandoned your entries in our contact form (so-called conversion funnels).
If you have consented to the use of Hotjar, Hotjar automatically collects information about your user behavior during your visit to our website. Maren Jewellery has implemented its own tracking code to collect this information. The following data may be collected from your computer or your browser:
• IP address of your computer (collected and stored in an anonymous format)
• Screen size
• Browser information (which browser, which version, etc.)
• Your location (but only the country)
• Your preferred language setting
• Visited websites (subpages)
• Date and time of access to one of our subpages (websites)
In addition, the cookies set also store data that is placed on your computer (usually in your browser). No personal data is collected in this process. In principle, Hotjar does not share collected data with third parties. However, Hotjar expressly points out that it is sometimes necessary to share data with Amazon Web Services. In this case, parts of your information are stored on their servers. However, Amazon is bound by a confidentiality obligation not to disclose this data. The processing of your data by Hotjar takes place in accordance with the privacy policy, available at https://www.hotjar.com/legal/policies/privacy. The legal basis for the data processing associated with this is Art. 6 para. 1 a) GDPR in connection with your consent. Withdrawal of consent to the use of statistical cookies: You can withdraw your consent to the use of statistical cookies at any time with effect for the future here revoke.
Objection to data processing:
You can opt out of data collection at any time. To do so, go to the Hotjar opt-out page, available at https://www.hotjar.com/privacy/do-not-track/ go and follow the instructions there.
Furthermore, you can also prevent the storage of cookies by adjusting the settings of your browser software accordingly; however, Maren Jewellery points out that in this case you may not be able to use all functions of this website to their full extent.
5.4.3 Marketing Cookies
Marketing cookies originate from external advertising companies (third-party cookies) and are used to collect information about the websites visited by the user in order to create targeted advertising for the user and display ads tailored to their interests. They are also used to limit the frequency of an ad's appearance and to measure the effectiveness of advertising campaigns. This information may be shared with third parties, such as advertisers.
The legal basis for the use of marketing cookies is Art. 6 para. 1 a) GDPR in conjunction with your consent. Data transfer to the USA
Data transfer to the USA
The services required for these marketing purposes transmit data about your use of this website to the USA. On 10.07.2023, the EU Commission adopted its adequacy decision for the EU-US Data Privacy Framework. This decision establishes that the USA ensures an adequate level of protection for personal data, comparable to that of the EU, for data transferred from the EU to US companies. The activation of these services and the associated transfer of your data to the USA therefore takes place on the basis of your consent pursuant to Art. 6 para. 1 a) GDPR in conjunction with Art. 45 para. 1, para. 3 GDPR.
Revocation of consent to the use of marketing cookies: You can revoke your consent to the use of marketing cookies at any time with effect for the future here revoke.
Objection to data processing:
You can also manage marketing cookies, among other things, through tools developed as part of self-regulation programs in many countries, such as
• https://www.aboutads.info/choices/ (USA) or
• http://www.youronlinechoices.com/uk/your-ad-choices manage (EU).
Marketing cookies in detail:
a. Facebook Custom Audiences (for websites) / Conversion via Facebook Pixel
This website uses the so-called Facebook Pixel from Facebook. The social network Facebook is operated by the company of the same name, Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or for users of our website residing in the EU, by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
• The Facebook Pixel is used for the following purposes: Facebook (Website) Custom Audience
Maren Jewellery uses the Facebook Pixel for remarketing purposes, in order to be able to reach out to you again within 180 days.
This allows users of the websites to be shown interest-based advertisements ("Facebook Ads") during their visit to "Facebook" or other websites that also use this process. Our aim is to show you advertising that is of interest to you, in order to make our website and offers more appealing to you.
• Facebook Conversion
On the other hand, Maren Jewellery wants to use the Facebook Pixel to ensure that our Facebook ads match the potential interests of users and do not appear intrusive. With the help of the Facebook Pixel, we can track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").
Due to the use of the Facebook Pixel, your browser automatically establishes a direct connection to Facebook's server, provided you have consented to the use of marketing cookies.
By integrating the Facebook Pixel, Facebook receives the information that you have visited our website or clicked on one of our ads and/or performed further activities on our website (e.g., viewed content, added items to your shopping cart, started a purchase process, or entered payment details). If you visit other websites that also use "Facebook Conversion," this information will also be linked to your user account. However, we cannot see which other websites you visit. If you are registered with a Facebook service, Facebook can associate your visits with your account. Even if you are not registered with Facebook or are not logged in, it is possible that Facebook can obtain and store your IP address and other identifying features.
The processing of your data by Facebook is carried out in accordance with Facebook's data policy, available at https://www.facebook.com/policy.php. You can also find more information and details about the Facebook Pixel and how it works in the Facebook Help Center, available at: https://www.facebook.com/business/help.
Please note that this cookie has a duration of 180 days.
On 10.07.2023, the EU Commission adopted its adequacy decision for the EU-US Data Privacy Framework. This decision establishes that the USA ensures an adequate level of protection for personal data, comparable to that of the EU, for data transferred from the EU to US companies. The activation of these services and the associated transfer of your data to the USA therefore takes place on the basis of your consent according to Art. 6 para. 1 a) GDPR in conjunction with Art. 45 para. 1, para. 3 GDPR. Withdrawal of consent for the use of marketing cookies: You can withdraw your consent to the use of marketing cookies at any time with effect for the future here revoke. Objection to data processing: You can prevent the use of the Facebook Pixel in various ways by
• make the appropriate setting in your browser software,
• as a logged-in user of the social network Facebook under https://www.facebook.com/settings/?tab=ads# change the settings, or
• by deactivating on the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org . However, we would like to point out that in this case you may not be able to use all the functions of this offer to their full extent.
5.4.4 Affiliate Marketing
This website uses the performance advertising network of AWIN AG, Eichhornstraße 3, 10785 Berlin (hereinafter referred to as "AWIN"). In this context, AWIN stores cookies on the devices of users who visit or use the websites or other online offerings of its clients (e.g., subscribing to a newsletter or placing an online order) in order to document transactions (such as "sales leads"). These cookies are solely used to correctly attribute the success of an advertising medium and for the corresponding billing within the network. The AWIN tracking cookies store an individual sequence of numbers that cannot be traced back to the individual user, which documents the advertiser's partner program, the publisher, and the time of the user's action (click or view). AWIN also collects information about the device from which a transaction is carried out using fingerprinting, such as the operating system and the browser used, as well as when a particular advertising medium was clicked from a device. The legal basis for the data processing associated with this is Art. 6 para. 1 a) GDPR in connection with your consent. Withdrawal of consent: You can withdraw your consent to the use of AWIN affiliate marketing cookies at any time with effect for the future here revoke. You can find more information about data processing by AWIN in the Privacy Policy from AWIN.
5.4.5 Google Ads Customer Match
We use Google Ads Customer Match (hereinafter referred to as "Google Customer Match"), which is provided for individuals from the European Economic Area and Switzerland by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, and for all other individuals by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (collectively "Google").
With Google Customer Match, we import the customer email addresses we have, which are encrypted using an algorithm, into our Google AdWords account. Google Customer Match compares the encrypted email lists in AdWords with its own database of users registered with Google. Google cannot decrypt the encrypted data unless you are a customer of Google products. Based on this comparison with existing Google customers and prospects in Google Search, the Google Shopping tab, Gmail, YouTube, Google networks, and Google's advertising partners, target audiences can be created, reached more effectively on other websites, and addressed there with remarketing ads and campaigns tailored to their interests. After the Customer Match lists are created, the encrypted customer data is automatically deleted.
The recipients of the data are Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, and, if applicable, Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, as data processors. On 10.07.2023, the EU Commission adopted its adequacy decision for the EU-U.S. Data Privacy Framework. This decision establishes that the USA ensures an adequate level of protection for personal data, comparable to that of the EU, for data transferred from the EU to U.S. companies. The activation of this service and the associated transfer of your data to the USA therefore takes place on the basis of your consent pursuant to Art. 6 para. 1 a) GDPR in conjunction with Art. 45 para. 1, para. 3 GDPR.
Cancellation: You can withdraw your consent to the use of marketing cookies at any time with effect for the future here revoke.
Objection to data processing: You can also prevent the setting of cookies by adjusting your browser software settings. Alternatively, you can customize personalized advertising in your Google user account under the Privacy section according to your preferences. To do this, log in to Google and go to "Manage Google Account" in the "Data and Privacy" section.
In addition, you can disable the use of cookies by Google by following the link below and installing the plug-in provided there: https://www.google.com/settings/ads/plugin.
5.4.6 Google Enhanced Conversions
In connection with Google Ads, we use the "Google Enhanced Conversions" extension from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). This feature allows the personal data you enter on our website (email address, phone number, name, address) to be transmitted to Google in hashed, i.e., pseudonymized form, in order to measure conversions (such as completed actions like purchases or inquiries) more accurately and to optimize advertising campaigns. Google combines the transmitted information with already existing usage data and provides us with statistical analyses based on this. We only receive aggregated measurement values. If you are logged into your Google account while using our website, Google can associate the data with your account. You can prevent this by logging out of your Google account before visiting our website or by not giving your consent to processing via our cookie banner.
The legal basis for processing your personal data is Art. 6 para. 1 a) GDPR in conjunction with your consent. You can give your consent via our cookie banner and withdraw it at any time with effect for the future without providing any reasons.
It cannot be ruled out that your data may be transmitted to Google in the USA in this context. On 10.07.2023, the EU Commission adopted its adequacy decision for the EU-US Data Privacy Framework. This decision establishes that the USA ensures an adequate level of protection for personal data, comparable to that of the EU, for data transferred from the EU to US companies. Any potential transfer of your data to the USA is based on your consent pursuant to Art. 6 para. 1 a) GDPR in conjunction with Art. 45 para. 1, para. 3 GDPR.
You can find more information about Google Enhanced Conversions at https://support.google.com/google-ads/answer/9888656?hl=de.
6. Third-party content
The internet thrives on connections. For this reason, you will find not only our own content on our website. We have also integrated third-party content to make our website better, more interesting, and more relevant for you. When you access one of our pages with such third-party content, your browser establishes a direct connection to the servers of the respective provider and retrieves the content from there to display it to you.
a. Google reCaptcha
So-called "captchas" are a security feature of our website used to determine whether a human or a computer is making a particular entry. Maren Jewellery uses the "reCAPTCHA" service provided by Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA ("Google").
When visiting a page with input options, we transmit information about your access to the reCAPTCHA service. This service checks, in particular based on the following information, whether you are a human or a computer:
• The IP address of your device;
• Referrer (address of the Maren Jewellery website where the captcha is used);
• Information about the browser you are using (e.g. browser type and version, screen resolution, language, installed plugins, time and date);
• If you are registered and logged in with Google, your Google account;
• Your browsing behavior on websites;
• Your input behavior (e.g., your mouse movements on the reCAPTCHA surfaces);
• If applicable, your answers to small tasks where you have to identify images.
The cookies used in connection with this tool have a storage duration of up to 6 months. For more information, please refer to Google's privacy policy and the terms of use for Google services.
On 10.07.2023, the EU Commission adopted its adequacy decision for the EU-US Data Privacy Framework. This decision establishes that the USA ensures an adequate level of protection for personal data, comparable to that of the EU, for data transferred from the EU to US companies. The activation of these services and the associated transfer of your data to the USA therefore takes place on the basis of your consent pursuant to Art. 6 para. 1 a) GDPR in conjunction with Art. 45 para. 1, para. 3 GDPR.
7. Use of external service providers
External service providers are commissioned to process data (e.g., for storing data in data centers) for the operation of this website. Where necessary, these service providers also process personal data. The service providers are carefully selected and monitored by Maren Jewellery. They process the data exclusively according to the instructions of Maren Jewellery and are also bound by this privacy policy.
8. Storage duration
Personal data is retained by Maren Jewellery only for as long as necessary to achieve the purposes stated here, or as required by statutory retention periods. Unless otherwise described herein, data you provide as specified in section 4.1 will therefore be deleted no later than after the expiration of any commercial and tax law retention periods, which is after 6 years.
9. Objection
If data is processed on the basis of Art. 6 para. 1 f) GDPR (data processing to safeguard legitimate interests based on a balancing of interests), you have the right, under the conditions of Art. 21 GDPR, to object to the processing. To declare your objection, you can send an email to Maren Jewellery at info@marenjewellery.com.
10. Your rights
You have the following rights regarding your personal data with Maren Jewellery:
- Right to information,
- Right to rectification or erasure
- Right to restriction of processing
You also have the right to lodge a complaint with a data protection supervisory authority regarding the processing of your personal data by Maren Jewelleryto complain.
11. Questions
If you have any questions or suggestions regarding data protection, you can contact Maren Jewellery at any time.
My contact details:
Maren Jewellery
Owner: Helge Hauptmann
Rimstinger Str. 28B
83254 Breitbrunn am Chiemsee
E-mail: info@marenjewellery.com
As of: September 2025