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Spread love – Slow Fashion die wir lieben

Spread love - Slow Fashion we love


Our core values ​​are sustainability, mindfulness and a sense of responsibility. And for us, these values ​​are more important than corporate success. The price that people and the environment pay in conventional jewelery production is too high for us to be willing to join the ranks of these companies. We are proof that things can be done differently.

And this is exactly why we are happy about every other label that walks the path towards a more sustainable future with us, whether within the jewelry industry or beyond. And because every additional consumer of a sustainable brand means a step in the right direction, we would like to share our favorite slow fashion brands with you today..

We are proof that things can be done differently.

Slow Fashion vs. Fast Fashion

What do the two opposite terms slow fashion and fast fashion actually mean? The fashion industry has changed enormously in the past two decades. If a while ago there were four different collections per year adapted to the seasons, the fashion giants now bring new products onto the market every week. These can also be found in retail, but online shopping in particular has made it even easier to consume more and more fashion faster and cheaper from the comfort of your sofa. The time factor plays a major and problematic role, which is where the term fast fashion comes from. To put it in numbers: In Germany, for example, the average person consumes between 12 and 15 kilograms of clothing per year. This has immense negative consequences for people and nature..

Slow fashion means the opposite and tries to stop this fashion madness. Timeless collections produced under fair conditions and in an environmentally friendly manner should lead to more conscious, slower and overall less consumption. Quality is in the foreground and enables a longer service life compared to fast fashion, which is often produced from inferior materials. In addition, only sustainable, natural and certified materials are used in the production of slow fashion and attention is paid to an overall climate-friendly process. The supply chains are transparent and both the working conditions and wages paid in the manufacturing countries are safe and fair.

Our favorite slow fashion brands

Alina Klemm

The label founded in Hamburg by the designer of the same nameALINA KLEMM wants to reflect the uniqueness of nature with its collections, just like we do at Maren Jewellery. Not least because of this we are a big fan of the label. The collections, which are timeless and expressive at the same time, are produced in a limited edition in northern Germany. In this way, a production surplus and long supply chains are avoided and sustainable and fair production is guaranteed.t.

Last year, together with Alina Klemm, we created a high-qualitysilk scarf designed. Japanese Furoshiki gift towels served as inspiration. Our cloth fits perfectly around the Maren Paper Case and completes any jewelry gift. In order to guarantee a long service life, the silk scarf is also wonderfully suitable as a hair band, bracelet, scarf or bag accessory after it has been used as a gift wrap.


don was founded in 2016 by Margaret and Katherine Kleveland and has set itself the task of further promoting gender equality. With their many years of experience in the fashion industry, the founders want to counteract a problem in the industry that they are very familiar with: the minority of female management positions. For its fashion, which is based on Californian trends, the brand tries to source its fabrics exclusively from companies run by women. In addition, they and their partner companies support local projects in the production countries, such as access to education for women in New Delhi.


Envelope1976 was founded by Celine Aagaard and Pia Nordskaug in Oslo and is fully committed to the sustainability and longevity of its products. The fashion is aimed at the modern, quality-conscious woman who sets herself apart from short-lived trends with timeless classics. By exclusively using natural materials for its fairly produced products, the company underlines its intentions and claims. We love fair, natural and timeless fashion that always wants to be rediscovered. The label was also used in one of our shoots and we are more than enthusiastic about the interaction of sustainable fashion with our sustainable jewelry.

Mykke Hofmann

Born in Serbia, Jelena Hofmann aims to empower women to achieve what they set out to do and creates under the brand name Mykke Hofmann Collections for just such strong, confident women. Only consciously selected sustainable materials such as cotton, cupro or tencel are used and they are produced fairly in their own factory in their country of birth, Serbia. The designs are stylish and feminine, but at the same time exude a certain something. Maren Jewelery's founder Helge Hauptmann is enthusiastic about Mykke Hofmann's sustainable fashion and wore one of her favorite pieces on a shoot.

Oh Seven Days

Another of our favorite slow fashion brands: OhSevenDays. The small, rather reserved collections of the Istanbul-based label work wonderfully as part of a capsule wardrobe, a minimalist wardrobe concept that is about owning the smallest possible number of timeless, easily combinable items of clothing. The slow fashion pieces are made from fabric leftovers from the fast fashion industry, which means the company has taken a big step in the direction of circular economy does, just like us. The idea came to the founder Megan Mummery when she stumbled across such unused textiles on a walk through Istanbul. Manufacturing is transparent and under fair conditions in Istanbul.

From this blog post


Frequently Asked Questions

What are slow fashion brands?

In a nutshell: Slow Fashion Brands produce timeless, trend-surviving fashion collections from natural, sustainable materials. The origin of the material is traceable, the production processes are transparent and all people involved in the processes work safely and are paid fairly.

Where can I find sustainable fashion?

Greenwashing is also a growing problem in the fashion industry. It's not in everything that says sustainable on the label. It is therefore worth taking a closer look before buying supposedly sustainable fashion. Recommendations from confidential sources such as relevant magazines and blogs, certifications and detailed inquiries and research help you to minimize the risk.. 

What certifications are there in the field of slow fashion?

It is also worth taking a critical look at the requirements and details of the individual organizations when it comes to certifications and seals of quality in the textile industry. Nevertheless, the following certifications serve as a good first point of reference when choosing slow fashion brands:

Cradle to Cradle Certified Product Standard

Fair trade cotton

Fair trade textile production

Fair Wear Foundation

Cotton made in Africa

Global Organic Textile Standard (GOTS)

green button



Blue Angel

PETA Approved Vegan

Blue Angel


Earth positive

natural land

natural textile

Written By Franka

Franka is a freelancer in the fields of marketing and communication and lives with her small family in Munich. She tries to consciously organize her everyday life in order to gradually integrate more sustainability into her life.

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