Timeless, Versatile & Valuable: Why These Values Are Crucial for Sustainable Jewelry

In a world that is constantly changing, there is a growing desire for consistency – for things that endure. For us at Maren Jewellery, this is not just a style principle, but a lived responsibility. Because those who choose sustainable jewelry also make a decision for timelessness, versatility, and quality. But why are these aspects so important when it comes to true sustainability and value?

Timeless design means that a piece of jewelry stands the test of fashion trends. It remains relevant because it does not follow the fleeting logic of the "fast fashion" cycle. 

The Federal Environment Agency writes in a 2022 study: "To support sustainable handling of clothing, higher durability, measures to extend the usage period and intensification of use, as well as an overall reduction in consumption, are necessary." (1) "In addition to the cut, a timeless design of clothing is also an aspect that promotes durability. Due to independence from fashion trends, this clothing can be worn longer." (1)

A sustainable product must therefore not only be produced in an environmentally friendly way – it must also be worn for a long time. According to a study by the Ellen MacArthur Foundation, the ecological benefit of a garment increases dramatically if it is used twice as long as usual. In fact, greenhouse gas emissions are then 44% lower. (2) 

Timeless design is therefore not just a matter of style, but also an ecological choice. 

Versatility means that a piece of jewelry can be worn on many different occasions – in everyday life, at work, and for special moments. Anyone who owns a piece that can be combined in new ways again and again will automatically reach for it more often – reducing the need for constant new purchases.

A versatile piece of jewelry adapts to the person – not the market. It supports the idea of a "modular," minimalist lifestyle, where fewer pieces have a greater impact. This saves resources while simultaneously creating an emotional connection.

Sustainability also means: giving more meaning back to what we own. High-quality jewelry – made from durable recycled precious metals, produced fairly – has not only material but also ideal value. It is cared for, passed on, and reminds us of moments. This emotional durability is an important aspect of quality and sustainability, as stated in a 2022 study by the Federal Environment Agency: “Emotional durability is largely missing in the current market and causes clothing to be discarded after a short time. Therefore, design for longevity must also consider emotional longevity, i.e., the ability of a product to remain desirable in the long term.” (1)

Timeless and versatile pieces provide exactly this foundation: They are not only beautiful but meaningful. And they have the potential to become lifelong companions. 

Timelessness, versatility, and quality are essential principles of sustainable design. In a world prone to overconsumption, they create space for reduction, quality, and genuine appreciation. That is exactly what Maren Jewellery stands for: jewelry that lasts. And creates meaning.

1) Jan Gimkiewicz With contributions from: Dr. Sina Depireux, Dr. Laura Spengler, Brigitte Zietlow Publisher: Federal Environment Agency "The Role of Longevity and Usage Duration for Sustainable Handling of Clothing" A Study on the Current State of Research (2022)  Page 36 /46 / 120

2) Ellen MacArthur Foundation, "A new textiles economy: Redesigning fashion’s future" (2017). Page 46