Green Friday instead of Black Friday 2026
To share our passion for high-quality designer jewelry with you, we're giving you 10% off our sustainable pieces from 27.11.2026. Just use the code "Greenfriday".
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15% presale for newsletter subscribers from 24.11.2026 to 27.11.2026
Be part of our mission for a greener future and join us in making a statement for sustainable consumption.
More jewelry ideas
We were part of the ZDF documentary "Gold richtig" by plan b. There, we had the opportunity to present our vision for sustainable jewelry and environmentally conscious consumption to a wider audience. As Black Friday approaches, this vision gains renewed importance. Instead of Black Friday, we want to celebrate Green Friday with you. On this special day, we invite our customers to become part of our efforts. For this reason, we are giving you a 10-15% discount on our sustainable jewelry made from 18-carat real gold with lab diamonds.
At Maren Jewelery we consistently focus on sustainability. Our pieces of jewelry are more than accessories - they are a connection to nature and a commitment to responsibility. We carefully select our materials, pay attention to ethical and environmentally friendly origins and design the entire production and packaging of our products sustainably. Our mission is to combine beauty and sustainability.
All Maren jewelry pieces are personally designed and crafted by our founder and jewelry designer Helge Maren. We believe in the art of craftsmanship, which is expressed in each of our unique jewelry pieces. Every detail is handmade. We put a lot of love and time into creating our jewelry to craft exquisite one-of-a-kind pieces for you. We are also happy to accommodate your personal wishes. With our Green Friday discount, we want to celebrate this fascinating world of craftsmanship with you.
Our promise to you for Green Friday!
Our service for you for Green Friday
Helge Maren the designer of the Green Friday collection
For Helge Maren Hauptmann, jewelry is something deeply personal. It preserves memories, tells stories, and often accompanies us for a lifetime. This attitude shapes every piece from Maren Jewellery.
After studying jewelry design in Pforzheim and many years in the industry, she founded Maren Jewellery in 2020 to create jewelry according to her own values: handcrafted, sustainable, and quietly luxurious. From recycled gold and lab-grown diamonds come pieces that don’t need to be loud to move — for women who want to wear their story consciously and with a clear conscience.
We invite you to celebrate Green Friday with us on November 27th instead of Black Friday. Support a women-led startup that focuses on sustainable, local design and high-quality craftsmanship. Green Friday is more than just a shopping day. Businesses that declare November 27th Green Friday instead of Black Friday pledge that consumers’ spending will serve a sustainable purpose. We are proud to be part of this movement and to contribute to protecting our environment. By shopping at Maren Jewellery today, you support not only sustainable design and craftsmanship but also our efforts to minimize the environmental impact of the jewelry industry. We use only recycled 18 Karat real gold and lab-grown diamonds to ensure our products are not only beautiful but also ethical and environmentally friendly. Green Friday is an opportunity to shop consciously while adding a piece of timeless elegance to your life. Sign up for our newsletter to secure a 15% presale discount from 24.11.2026 00:01 until 27.11.2026 23:59. Or use the code "Greenfriday" on 27.11.2026 to save 10% on our jewelry and join our movement for sustainable consumption. The code is valid only during the periods stated above and only on jewelry from the online shop, not on custom orders, accessories, or services. It cannot be combined with other promotions, is redeemable only once per purchase and per person, and cannot be paid out in cash. Together we can make Green Friday a tradition and an alternative to Black Friday that’s not only good for your style but also for our planet.
Questions about Green Friday
“Green Friday” is an initiative that emerged in some countries as an alternative to the so-called “Black Friday”. Black Friday is a day that traditionally occurs after the Thanksgiving holiday in the United States and marks the start of Christmas shopping. On this day, retailers often offer significant discounts and special offers to attract customers to their stores. Green Friday, on the other hand, has a more environmentally friendly focus. Instead of encouraging mass consumption and over-purchasing, Green Friday encourages people to make more conscious and sustainable purchasing decisions. This could mean, for example, supporting local businesses, buying products with sustainable or environmentally friendly features, or generally going back to basics and avoiding excessive consumption. Green Friday is primarily an initiative aimed at conscious consumption and environmental protection. It is intended to help reduce the impact of consumption on the environment and draw attention to sustainable alternatives. Depending on the country and region, Green Friday can take different forms, but the overall goal usually remains the same: to focus on sustainability and environmental protection rather than on reckless consumption.
ANSWER:Green Friday is typically not a set date event like Black Friday, which always occurs the day after Thanksgiving in the United States. Green Friday is more of an initiative or movement that calls for people to make more sustainable consumption decisions and shop more consciously. Therefore, Green Friday can occur at different times of the year depending on the organizers and initiatives in different countries or regions. In some cases, Green Friday may take place alongside Black Friday to offer a more environmentally friendly alternative to bulk buying and discount wars. In other cases, Green Fridays are organized at certain times, for example to draw attention to environmental issues or sustainable products. The exact dates and promotions associated with Green Friday may vary from year to year and depend on the initiatives and activities in your region. It may be helpful to contact local environmental and sustainability organizations or stores for information about planned Green Friday events in your area.
ANSWER:The main difference between Green Friday and Black Friday lies in their purpose and impact on society and the environment:
Objective:
Black Friday: Black Friday is traditionally a day of mass consumption, with retailers offering special deals and steep discounts to attract customers to their stores. The main intention is to increase sales and maximize profits.
Green Friday: Green Friday has a more environmentally friendly objective. He encourages people to make more conscious and sustainable purchasing decisions, to focus on environmental protection and to reduce consumption. The main goal is to reduce the environmental impact of consumption and promote sustainable shopping.
Effects:
Black Friday: Black Friday is often accompanied by overconsumption, which can lead to crowds in stores, online shopping frenzy and increased waste. This can have a negative impact on the environment by consuming more resources and creating waste.
Green Friday: Green Friday promotes sustainable consumption and more conscious purchasing decisions. This can help reduce the environmental footprint, support local economies and focus on environmentally friendly products and practices.
It is important to note that Black Friday and Green Friday do not necessarily compete with each other, but rather represent different approaches to shopping and consumption. Some consumers and companies are using Green Friday as an opportunity to promote sustainable alternatives to traditional Black Friday consumption. In some cases, they may even occur together, with Green Friday acting as a greener alternative to Black Friday.
ANSWER:If you want to do something on Black Friday but don't want to support mass consumption, there are many sensible alternatives. Here are some ideas:
Conscious shopping:
If you need certain things, you can shop consciously that day. Be careful about what you buy and choose products that meet your needs and are of long-lasting quality.
Support local businesses:
Instead of shopping at big box retailers, explore local stores in your area. This supports the local economy and creates a more sustainable purchasing decision.
Secondhand or vintage purchases:
You could look for thrift stores or vintage stores to purchase used items. Not only is this eco-friendly, but it's also a great way to discover unique and special finds.
Donations and Charity Work:
Instead of consuming, you could invest money or time in charities. Many organizations hold fundraisers on Black Friday.
Creative activities:
Use the day to pursue creative hobbies or spend time with family and friends. You could do crafts, cook, play games or just enjoy nature.
Education and development:
Use the time to educate yourself about important topics that are important to you. This could mean reading books, watching documentaries, or attending events that address environmental issues, social issues, or other causes.
Mindfulness and relaxation:
Use Black Friday as an opportunity to relax and be mindful. You could practice yoga, meditate, or take a walk in nature.
By considering these alternatives, you can make Black Friday meaningful while honoring your values and beliefs without encouraging mass consumption.