Each collection a world of its own

Each collection is a world in itself. The pieces of jewelery follow their own inner logic, which we only fully understand when the collection comes together. Which lines are formative Which themes come up again and again And above all: Which feeling spills through the individual sketches, ideas, pieces of jewelery and combines them into one m greater context?

jewelry design is a bit like breathing for us. Not because it happens automatically, but because we exhale slightly altered what we inhale. When we were by the sea, you can see that in our jewelry, when the mountains touched us, you can see that in our work, when love and everything it triggers made waves in us, then you can see that in the sketches and ideas see what follows. We breathe in inspiration and breathe out ideas.s.

One challenge with ideas is that not every idea is immediately tangible. Sometimes it takes a while before you can bundle your thoughts in such a way that a clear, well-rounded idea emerges. Mood boards help with this. That's what collages made of pictures, quotes, sketches are called. It can be very helpful to visualize everything that's going through your head. And then you see it quite quickly: the direction, the tone or just the colors. All of this points the way to a new collection.

Then it goes back to the desk with the impressions and findings of the mood board. We find that working with pencil on paper has an intimacy that can hardly be surpassed. Everything flows together here. Inspiration, new ideas and a new focus. After all, we want to implement everything that moves us and capture it in jewelry that not only reflects our thoughts, but also finds a place with you.

Then it goes to the computer. We transfer everything that was created on paper into our software and work on the finer points with 3D models. Because a piece of jewelry not only has to meet aesthetic standards, but also physical ones. The proportions have to be right, the statics and also the wearing comfort. That is why we produce technical drawings on the computer based on the 3D models.

Now we have the first pieces cast so we can assess in practice what has so far been purely theoretical. This lets us immediately identify the strengths and weaknesses of the jewelry pieces. And that brings us back to the computer. We revise our 3D models and technical drawings and send everything back to the foundry, where further, improved prototypes are then cast, polished, and set with lab-grown diamonds.

Now we already know what the collection looks like, what we want to express with it, and the world in which the pieces of jewelry exist. Now all that remains is to capture the world of the collection in images and photographs. To do this, we sit down with one of our photographers. Together with her, we develop a visual concept for the shoots: Where should the shoot take place, which elements and backgrounds will play a role, which models convey the feeling we want to achieve with our jewelry?

Parallel to the photos we are working on names for our jewellery. Which word hits the core of the piece of jewellery, where do the emotions that we put into our jewelery concentrate? A creative movement that develops in parallel and with the thoughts surrounding the photo shoot. After all, a well-rounded, self-contained collection should be created..

And then we meet for the shoot. We work on the angles, the images that represent our jewelry and can give it another layer.

Finally, all that remains is to select the images that will accompany our collection, and then we're ready to go.