Each collection is a world in itself. The pieces of jewelery follow their own inner logic, which we only fully understand when the collection comes together. Which lines are formative Which themes come up again and again And above all: Which feeling spills through the individual sketches, ideas, pieces of jewelery and combines them into one m greater context?
Each collection a world of its own
jewelry design is a bit like breathing for us. Not because it happens automatically, but because we exhale slightly altered what we inhale. When we were by the sea, you can see that in our jewelry, when the mountains touched us, you can see that in our work, when love and everything it triggers made waves in us, then you can see that in the sketches and ideas see what follows. We breathe in inspiration and breathe out ideas.s.
One challenge with ideas is that not every idea is immediately tangible. Sometimes it takes a while before you can bundle your thoughts in such a way that a clear, well-rounded idea emerges. Mood boards help with this. That's what collages made of pictures, quotes, sketches are called. It can be very helpful to visualize everything that's going through your head. And then you see it quite quickly: the direction, the tone or just the colors. All of this points the way to a new collection.
Then it goes back to the desk with the impressions and findings of the mood board. We find that working with pencil on paper has an intimacy that can hardly be surpassed. Everything flows together here. Inspiration, new ideas and a new focus. After all, we want to implement everything that moves us and capture it in jewelry that not only reflects our thoughts, but also finds a place with you.
sketches on the computer
Then it goes to the computer. We transfer everything that was created on paper into our software and work on the finer points with 3D models. Because a piece of jewelry not only has to meet aesthetic standards, but also physical ones. The proportions have to be right, the statics and also the wearing comfort. That is why we produce technical drawings on the computer based on the 3D models.
First casting of the prototypes
Now we are having the first pieces cast in order to be able to examine what has been purely theoretical so far in practice. Weaknesses and strengths of the jewelry can be determined directly. And that brings us back to the computer. We revise our 3D models and our technical drawings and send the whole thing back to the foundry, where further, improved prototypes are then cast, which are then also polished and set with synthetic eco diamonds.
The pictures for the jewelry
Now we already know what the collection looks like, what we want to say with it and in which world the jewelry takes place. Now it is still a matter of capturing the world of the collection in pictures and photos. For this we sat down with Anna Duschl, who has been our photographer since the first piece of Maren Jewelery. With her we work out a photo concept for the shooting: where should the shooting take place, which elements, which backgrounds will play a role, which models convey the feeling that we want to achieve with our jewelry?
Names, texts, worlds
Parallel to the photos we are working on names for our jewellery. Which word hits the core of the piece of jewellery, where do the emotions that we put into our jewelery concentrate? A creative movement that develops in parallel and with the thoughts surrounding the photo shoot. After all, a well-rounded, self-contained collection should be created..
Shooting & selection of images
And then we meet photographer Anna Duschl and make-up artist Iris Martin for the shoot. We work on the perspectives, the images that represent our jewelry can give it another level. The individual visual language of Anna Duschl and the competence of Iris Martin play a decisive role. Because every voice that is added to our jewelry makes the result richer. Finally, all you have to do is select the images that will accompany our collection and you're good to go.
We breathe in inspiration and breathe out ideas.
Written By Moritz Hackl
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