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Maren Jewellery für nachhaltigen Schmuck in der ZDF Doku "Gold richtig"

Maren Jewelery for sustainable jewelry in the ZDF documentary “Gold Proper”


Maybe you remember that a few months ago the ZDF documentary “Gold Proper” was broadcast on the topic of new ways in jewelry making. We have already shared one or two posts with you on our social media channels. But today we would like to chat a little more about the inside of the box and share our great excitement about being part of this exciting project.n.

We were really happy that our brand was able to appear on a national TV show on ZDF. This was a unique opportunity for us to reach a completely new target group, beyond our usual online reach. We hope that our message has traveled across the nation's screens and helped raise awareness of the challenges facing the jewelry industry.

One of Maren Jewellery's heartfelt concerns is to repeatedly highlight the injustices in the jewelry industry and to make it clear that there are better, more sustainable ways. In "Gold Correct" we had the opportunity to share our passion for sustainable jewelry and our strong belief that change is possible.

What exactly does “sustainable jewelry production” actually mean?

Sustainable jewelry manufacturing is an approach to the jewelry industry that aims to minimize environmental impact, promote ethical practices and embrace social responsibility. Sustainable jewelry production includes the following important aspects:

> Use of sustainable raw materials: This includes the use of recycled materials, fair traded precious metals and precious stones as well synthetically produced diamonds

> Ethics and fairness: Jewelry manufacturing should be done in compliance with ethical standards that ensure workers are paid fairly, have safe working conditions and are free from exploitation. This of course includes refraining from using “blood diamonds”..

> Environmental protection: Sustainable jewelry manufacturing takes into account the protection of the environment by promoting environmentally friendly production processes, waste reduction and the responsible use of resources. Please also take a look at ours WeMind Initiative to find out exactly what we are implementing in this area.

> Transparency and certifications: Manufacturers and brands that use sustainable practices should provide transparent information about the origin of their raw materials and production processes. Independent certifications can support this. Maren Jewelery is one, for example certified B Corp and RJC certified.

> Longevity and quality: Sustainable jewelry is often designed to be long-lasting and of high quality to ensure that it can be worn for generations and does not wear out quickly.

> Raising awareness: Sustainable jewelry manufacturers and retailers help raise awareness of eco-friendly and ethical jewelry options and educate consumers about the benefits of these products.

Overall, sustainable jewelry production aims to create jewelry that is not only aesthetically pleasing, but also in line with the values ​​of environmental protection and social responsibility.

The content of the documentary

The documentation presents various sustainable approaches to sustainable jewelry production:

> Sustainable raw materials: The use of gold from old cell phones, sustainably farmed pearls and synthetic diamonds enables environmentally friendly raw material extraction and avoids the cruel exploitation of people and nature.

> Sustainable pearl farming: Jörg Gellner does not source his pearls from environmentally harmful mass farming, but rather transparently from pearl farmer Justin Hunter on the Fiji Islands. He follows strict environmental rules, the "Environmental Code", to protect the underwater world.

> Recycled gold and social commitment: Guya Merkle uses recycled gold from old cell phones and advocates for the closure of artisanal mines worldwide. In Uganda, she supports former miners' income conversion to beekeeping through her foundation.

> Synthetic diamonds: This is where we come into play. Our founder, jewelry designer Helge Maren Hauptmann, relies on synthetically produced diamonds, which have a lower carbon footprint than natural diamonds. Manufacturing in Swiss laboratories protects the environment and avoids the problems of dirty diamond mining in Africa.

The conclusion: The options for sustainable jewelry production presented in the documentary are not only environmentally friendly, but often also more cost-effective. Jewelry with a clear conscience is therefore affordable and an ethical alternative for more and more people.


Thank you again for being part of our journey! Only through our customers and our companions can we do what we do and only through this do opportunities like this arise. We look forward to working with you to make more and more people aware of the importance of sustainable jewelry production and to contribute to more sustainable consumer behavior in the long term. We are absolutely certain that together we can bring about positive change. Thank you for joining us!


Why is sustainable jewelry so important?

Sustainable jewelry and sustainable jewelry production are important to minimize environmental impacts and prevent inhumane working conditions in the jewelry industry. It helps preserve ecosystems and protect communities affected by jewelry production.

How can I help promote sustainable jewelry manufacturing?

You can support sustainable jewelry production by paying attention to transparent production processes and making conscious purchasing decisions. Sharing information about sustainable jewelry on your social network can also help raise awareness. By the way, this doesn't just apply to jewelry, but to your consumer behavior in general.

Written By Franka

Franka is a freelancer in the fields of marketing and communication and lives with her small family in Munich. She tries to consciously organize her everyday life in order to gradually integrate more sustainability into her life.

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